Noosa Consumer Insights

Who buys Noosa?

A Noosa consumer is generally very high income, Asian, and young adult age. Noosa consumers are more likely to purchase Noosa during larger pantry stocking trips. Brands such as Archer Farms, Horizon Organic, and Chobani also tend to be purchased in the same trip. See sample consumer insights data below.

Noosa Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.38
% of Basket $ (median)
7.9%
Total Basket $ (median)
$55.42

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Noosa Consumer Demographics

demographic
index
Female
100
Male
96
<24
89
25-34
125
35-44
96
45-54
84
55-64
100
65+
35
African American
72
Asian
171
Caucasian
98
Hispanic
65
demographic
index
Has Kids
92
No Kids
117
- $20k
50
$20k-40k
57
$40k-60k
89
$60k-80k
92
$80k-100k
95
$100k-125k
161
$125k +
169
No College
57
College
102
Adv. Degree
142

Understand Noosa Consumer Behavior

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Noosa Basket Affinity & Size

brand
basket affinity
Archer Farms 16.2x
Horizon Organic 10.3x
Chobani 9.5x
Driscoll's 7.4x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
181
Pantry Stocking (21+ Items)
367

Where is Noosa Purchased?

channels
index
Club
64
Dollar
0
Drug
19
Food
141
Gas & Convenience
5
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.8x
Almond Breeze 1.6x
Chobani 1.6x
Archer Farms 1.5x

How Did They Pay?

method
index
Cash
79
Credit
112
Debit
104
Food Stamps
40

When is Noosa Purchased?

day of week
Sun
19.5%
Mon
13.0%
Tue
13.0%
Wed
11.6%
Thu
10.9%
Fri
13.2%
Sat
18.9%
time of day
Morning
13.2%
Noon
15.4%
Afternoon
34.5%
Evening
30.0%
Late
6.9%

About Our Noosa Consumer Insights

How do we know who buys Noosa? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Noosa consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.