North Bay Produce Consumer Insights

Who buys North Bay Produce? A North Bay Produce consumer is generally higher income, Caucasian, and older age. North Bay Produce consumers are more likely to purchase North Bay Produce during larger pantry stocking trips. Brands such as Driscoll's, TURKEY KNOB, and Dannon Oikos also tend to be purchased in the same trip. Sample consumer insights data below.

North Bay Produce Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
4.1%
Total Basket $ (median)
$73.16

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North Bay Produce Consumer Demographics

demographic
index
Female
101
Male
86
<24
70
25-34
92
35-44
103
45-54
88
55-64
139
65+
135
African American
53
Asian
44
Caucasian
117
Hispanic
35
demographic
index
Has Kids
101
No Kids
99
- $20k
56
$20k-40k
77
$40k-60k
93
$60k-80k
105
$80k-100k
123
$100k-125k
124
$125k +
114
No College
62
College
99
Adv. Degree
150

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North Bay Produce Basket Affinity & Size

brand
basket affinity
Driscoll's 12.6x
TURKEY KNOB 9.7x
Dannon Oikos 5.8x
Bolthouse Farms 5.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
28
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
539

Where is North Bay Produce Purchased?

channels
index
Dollar
13
Drug
114
Food
25
Mass
184
regions
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What Else Do They Buy?

brand
household affinity
Yoplait Light 1.6x
Dannon Oikos 1.6x
Driscoll's 1.6x
Sweet Baby Ray's 1.5x

How Did They Pay?

method
index
Cash
124
Credit
124
Debit
72
Food Stamps
73

When is North Bay Produce Purchased?

day of week
Sun
19.5%
Mon
14.1%
Tue
10.8%
Wed
10.3%
Thu
10.8%
Fri
16.2%
Sat
18.3%
time of day
Morning
18.1%
Noon
15.6%
Afternoon
33.1%
Evening
25.9%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do North Bay Produce consumers purchase?

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Why do North Bay Produce consumers try new brands?

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Where do North Bay Produce consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the North Bay Produce Target Market

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Who actually buys North Bay Produce? Do these consumers match the intended target market of North Bay Produce?

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What motivates the target market to purchase North Bay Produce?

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What other target market should North Bay Produce look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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