Northland Consumer Insights

Who buys Northland?

A Northland consumer is generally higher income, African American, and senior age. Northland consumers are more likely to purchase Northland during larger pantry stocking trips. Brands such as Dannon Oikos, Oroweat, and Bertolli also tend to be purchased in the same trip. See sample consumer insights data below.

Northland Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.9%
Total Basket $ (median)
$60.63

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Northland Consumer Demographics

demographic
index
Female
96
Male
139
<24
99
25-34
84
35-44
101
45-54
107
55-64
90
65+
229
African American
164
Asian
38
Caucasian
102
Hispanic
102
demographic
index
Has Kids
94
No Kids
114
- $20k
69
$20k-40k
107
$40k-60k
117
$60k-80k
111
$80k-100k
73
$100k-125k
133
$125k +
63
No College
93
College
100
Adv. Degree
108

Understand Northland Consumer Behavior

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Northland Basket Affinity & Size

brand
basket affinity
Dannon Oikos 12.9x
Oroweat 10.0x
Bertolli 8.3x
Arnold 7.5x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
445

Where is Northland Purchased?

channels
index
Club
180
Drug
2
Food
85
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.6x
Sunny Meadow 1.6x
Taylor Farms 1.5x
Almond Breeze 1.5x

How Did They Pay?

method
index
Cash
86
Credit
112
Debit
96
Food Stamps
125

When is Northland Purchased?

day of week
Sun
21.1%
Mon
11.5%
Tue
11.5%
Wed
10.7%
Thu
12.1%
Fri
15.0%
Sat
18.2%
time of day
Morning
18.1%
Noon
16.8%
Afternoon
32.2%
Evening
26.5%
Late
6.4%

Get More Northland Data

Better understand Northland consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Northland consumers switch to?

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Why do consumers stop buying Northland products?

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Which retailers do Northland shoppers prefer to shop at?

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What motivates consumers to try Northland products?

Research the Northland Target Market

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Who actually buys Northland? Do these consumers match the intended target market of Northland?

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What motivates the target market to buy Northland?

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What other target market should Northland look at?

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Which other brands have a similar target market?

About Our Northland Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.