Northland Consumer Insights

Who buys Northland?

A Northland consumer is generally higher income, African American, and senior age. Northland consumers are more likely to purchase Northland during larger pantry stocking trips. Brands such as Dannon Oikos, Oroweat, and Bertolli also tend to be purchased in the same trip. Sample consumer insights data below.

Northland Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.9%
Total Basket $ (median)
$60.63

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Northland Consumer Demographics

demographic
index
Female
96
Male
139
<24
99
25-34
84
35-44
101
45-54
107
55-64
90
65+
229
African American
164
Asian
38
Caucasian
102
Hispanic
102
demographic
index
Has Kids
94
No Kids
114
- $20k
69
$20k-40k
107
$40k-60k
117
$60k-80k
111
$80k-100k
73
$100k-125k
133
$125k +
63
No College
93
College
100
Adv. Degree
108

Understand Northland Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Northland Basket Affinity & Size

brand
basket affinity
Dannon Oikos 12.9x
Oroweat 10.0x
Bertolli 8.3x
Arnold 7.5x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
445

Where is Northland Purchased?

channels
index
Club
180
Drug
2
Food
85
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.6x
Sunny Meadow 1.6x
Taylor Farms 1.5x
Almond Breeze 1.5x

How Did They Pay?

method
index
Cash
86
Credit
112
Debit
96
Food Stamps
125

When is Northland Purchased?

day of week
Sun
21.1%
Mon
11.5%
Tue
11.5%
Wed
10.7%
Thu
12.1%
Fri
15.0%
Sat
18.2%
time of day
Morning
18.1%
Noon
16.8%
Afternoon
32.2%
Evening
26.5%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Northland consumers purchase?

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Why do Northland consumers try new brands?

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Where do Northland consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Northland Target Market

Arrow and target

Who actually buys Northland? Do these consumers match the intended target market of Northland?

Thought bubble

What motivates the target market to purchase Northland?

magnifying glass

What other target market should Northland look at?

venn diagram

Which other brands have a similar target market?

About Our Northland Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.