NOS Consumer Insights

Who buys NOS?

A NOS consumer is generally very low income, Caucasian, and young adult age. NOS consumers are more likely to purchase NOS during larger pantry stocking trips. Brands such as Monster Energy, Red Bull, and Sunbeam also tend to be purchased in the same trip. See sample consumer insights data below.

NOS Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.78
% of Basket $ (median)
18.8%
Total Basket $ (median)
$14.81

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

NOS Consumer Demographics

demographic
index
Female
93
Male
164
<24
175
25-34
186
35-44
73
45-54
64
55-64
36
65+
15
African American
66
Asian
65
Caucasian
105
Hispanic
82
demographic
index
Has Kids
95
No Kids
110
- $20k
194
$20k-40k
165
$40k-60k
95
$60k-80k
116
$80k-100k
68
$100k-125k
39
$125k +
27
No College
130
College
105
Adv. Degree
43

Understand NOS Consumer Behavior

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NOS Basket Affinity & Size

brand
basket affinity
Monster Energy 8.5x
Red Bull 8.1x
Sunbeam 7.7x
Diet Dr Pepper 5.7x
basket size
index
Urgent Need (1-2 Items)
57
Express Lane (3-10 Items)
111
Fill Up (11-20 Items)
103
Pantry Stocking (21+ Items)
163

Where is NOS Purchased?

channels
index
Beauty
25
Club
75
Dollar
258
Drug
56
Food
79
Gas & Convenience
1351
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 2.5x
Red Bull 2.4x
Marlboro Gold Pack 2.4x
Marlboro 2.4x

How Did They Pay?

method
index
Cash
102
Credit
78
Debit
105
Food Stamps
241

When is NOS Purchased?

day of week
Sun
16.9%
Mon
12.4%
Tue
12.3%
Wed
12.6%
Thu
11.8%
Fri
15.9%
Sat
18.2%
time of day
Morning
17.8%
Noon
14.3%
Afternoon
32.1%
Evening
26.4%
Late
9.4%

Get More NOS Data

Contact us for the latest NOS consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do NOS consumers switch to?

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Why do consumers stop buying NOS products?

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Which retailers do NOS shoppers prefer to shop at?

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What motivates consumers to try NOS products?

Research the NOS Target Market

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Who actually buys NOS? Do these consumers match the intended target market of NOS?

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What motivates the target market to buy NOS?

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What other target market should NOS look at?

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Which other brands have a similar target market?

About Our NOS Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.