Now and Later Consumer Insights

Who buys Now and Later?

A Now and Later consumer is generally very low income, African American, and adolescent age. Now and Later consumers are more likely to purchase Now and Later during larger pantry stocking trips. Brands such as Skittles, Snickers, and Powerade also tend to be purchased in the same trip. See sample consumer insights data below.

Now and Later Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
8.4%
Total Basket $ (median)
$11.94

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Now and Later Consumer Demographics

demographic
index
Female
102
Male
79
<24
141
25-34
101
35-44
107
45-54
105
55-64
55
65+
30
African American
763
Asian
67
Caucasian
67
Hispanic
116
demographic
index
Has Kids
113
No Kids
71
- $20k
138
$20k-40k
110
$40k-60k
99
$60k-80k
90
$80k-100k
111
$100k-125k
94
$125k +
72
No College
120
College
97
Adv. Degree
90

Understand Now and Later Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Now and Later Basket Affinity & Size

brand
basket affinity
Skittles 21.4x
Snickers 11.8x
Powerade 10.0x
Wrigley's Extra 9.8x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
115
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
162

Where is Now and Later Purchased?

channels
index
Club
30
Dollar
3808
Drug
47
Food
15
Gas & Convenience
162
Mass
34
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.1x
Hawaiian Punch 2.0x
Powerade 1.9x
Gain 1.9x

How Did They Pay?

method
index
Cash
142
Credit
95
Debit
77
Food Stamps
175

When is Now and Later Purchased?

day of week
Sun
12.0%
Mon
13.0%
Tue
15.4%
Wed
14.0%
Thu
11.9%
Fri
16.1%
Sat
17.6%
time of day
Morning
11.8%
Noon
15.5%
Afternoon
34.4%
Evening
31.9%
Late
6.4%

About Our Now and Later Consumer Insights

How do we know who buys Now and Later? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Now and Later consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.