Noxzema Consumer Insights

Who buys Noxzema? Noxzema consumers are generally lower income, African American, and adolescent age. Noxzema consumers are more likely to purchase Noxzema during larger pantry stocking trips. Brands such as TRESemme, Secret, and Dove also tend to be purchased in the same trip. Sample consumer insights data below.

Noxzema Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.97
% of Basket $ (median)
9.5%
Total Basket $ (median)
$41.96

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Noxzema Consumer Demographics

demographic
index
Female
103
Male
72
<24
124
25-34
110
35-44
101
45-54
96
55-64
80
65+
54
African American
171
Asian
60
Caucasian
98
Hispanic
124
demographic
index
Has Kids
100
No Kids
100
- $20k
132
$20k-40k
135
$40k-60k
109
$60k-80k
96
$80k-100k
84
$100k-125k
79
$125k +
59
No College
126
College
99
Adv. Degree
74

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Noxzema Basket Affinity & Size

brand
basket affinity
TRESemme 8.9x
Secret 8.7x
Dove 8.5x
CoverGirl 7.9x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
303

Where is Noxzema Purchased?

channels
index
Beauty
26
Dollar
570
Drug
204
Food
37
Gas & Convenience
9
Mass
138
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.6x
Sunbeam 1.5x
Hawaiian Punch 1.5x
Armour 1.5x

How Did They Pay?

method
index
Cash
140
Credit
73
Debit
107
Food Stamps
88

When is Noxzema Purchased?

day of week
Sun
16.8%
Mon
11.4%
Tue
12.5%
Wed
12.7%
Thu
12.4%
Fri
15.8%
Sat
18.5%
time of day
Morning
15.9%
Noon
15.2%
Afternoon
32.6%
Evening
28.1%
Late
8.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Noxzema consumers purchase?

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Why do Noxzema consumers try new brands?

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Where do Noxzema consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Noxzema Target Market

Arrow and target

Who actually buys Noxzema? Do these consumers match the intended target market of Noxzema?

Thought bubble

What motivates the target market to purchase Noxzema?

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What other target market should Noxzema look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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