Noxzema Consumer Insights

Who buys Noxzema?

A Noxzema consumer is generally lower income, African American, and adolescent age. Noxzema consumers are more likely to purchase Noxzema during larger pantry stocking trips. Brands such as TRESemme, Secret, and Dove also tend to be purchased in the same trip. See sample consumer insights data below.

Noxzema Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.97
% of Basket $ (median)
9.5%
Total Basket $ (median)
$41.96

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Noxzema Consumer Demographics

demographic
index
Female
103
Male
72
<24
124
25-34
110
35-44
101
45-54
96
55-64
80
65+
54
African American
171
Asian
60
Caucasian
98
Hispanic
124
demographic
index
Has Kids
100
No Kids
100
- $20k
132
$20k-40k
135
$40k-60k
109
$60k-80k
96
$80k-100k
84
$100k-125k
79
$125k +
59
No College
126
College
99
Adv. Degree
74

Understand Noxzema Consumer Behavior

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Noxzema Basket Affinity & Size

brand
basket affinity
TRESemme 8.9x
Secret 8.7x
Dove 8.5x
CoverGirl 7.9x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
303

Where is Noxzema Purchased?

channels
index
Beauty
26
Dollar
570
Drug
204
Food
37
Gas & Convenience
9
Mass
138
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.6x
Sunbeam 1.5x
Hawaiian Punch 1.5x
Armour 1.5x

How Did They Pay?

method
index
Cash
140
Credit
73
Debit
107
Food Stamps
88

When is Noxzema Purchased?

day of week
Sun
16.8%
Mon
11.4%
Tue
12.5%
Wed
12.7%
Thu
12.4%
Fri
15.8%
Sat
18.5%
time of day
Morning
15.9%
Noon
15.2%
Afternoon
32.6%
Evening
28.1%
Late
8.3%

Get More Noxzema Data

Contact us for the latest Noxzema consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Noxzema consumers switch to?

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Why do consumers stop buying Noxzema products?

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Which retailers do Noxzema shoppers prefer to shop at?

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What motivates consumers to try Noxzema products?

Research the Noxzema Target Market

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Who actually buys Noxzema? Do these consumers match the intended target market of Noxzema?

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What motivates the target market to buy Noxzema?

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What other target market should Noxzema look at?

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Which other brands have a similar target market?

About Our Noxzema Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.