Nuby Consumer Insights

Who buys Nuby?

A Nuby consumer is generally lower income, Caucasian, and young adult age. Nuby consumers are more likely to purchase Nuby during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

Nuby Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.88
% of Basket $ (median)
6.7%
Total Basket $ (median)
$57.73

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nuby Consumer Demographics

demographic
index
Female
102
Male
81
<24
153
25-34
183
35-44
75
45-54
51
55-64
68
65+
44
African American
81
Asian
69
Caucasian
104
Hispanic
99
demographic
index
Has Kids
114
No Kids
68
- $20k
120
$20k-40k
133
$40k-60k
116
$60k-80k
107
$80k-100k
83
$100k-125k
73
$125k +
49
No College
113
College
102
Adv. Degree
75

Understand Nuby Consumer Behavior

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Nuby Basket Affinity & Size

brand
basket affinity
Gerber Graduates 41.8x
Gerber 28.6x
Huggies 5.9x
Chef Boyardee 5.0x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
290

Where is Nuby Purchased?

channels
index
Club
96
Dollar
411
Drug
2
Food
3
Mass
178
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.5x
Gerber 2.4x
Huggies 2.0x
Blue Bonnet 1.5x

How Did They Pay?

method
index
Cash
96
Credit
80
Debit
118
Food Stamps
143

When is Nuby Purchased?

day of week
Sun
14.5%
Mon
12.9%
Tue
13.4%
Wed
11.2%
Thu
11.9%
Fri
17.0%
Sat
19.1%
time of day
Morning
14.6%
Noon
18.6%
Afternoon
33.0%
Evening
26.7%
Late
7.1%

About Our Nuby Consumer Insights

How do we know who buys Nuby? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nuby consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.