Nuk Consumer Insights

Who buys Nuk?

A Nuk consumer is generally slightly lower income, Asian, and young adult age. Nuk consumers are more likely to purchase Nuk during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

Nuk Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.99
% of Basket $ (median)
10.4%
Total Basket $ (median)
$47.83

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nuk Consumer Demographics

demographic
index
Female
101
Male
94
<24
130
25-34
199
35-44
80
45-54
34
55-64
45
65+
39
African American
82
Asian
125
Caucasian
95
Hispanic
124
demographic
index
Has Kids
114
No Kids
69
- $20k
102
$20k-40k
101
$40k-60k
124
$60k-80k
96
$80k-100k
99
$100k-125k
99
$125k +
66
No College
96
College
101
Adv. Degree
98

Understand Nuk Consumer Behavior

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Nuk Basket Affinity & Size

brand
basket affinity
Gerber Graduates 43.2x
Gerber 35.9x
Huggies 18.0x
Archer Farms 6.7x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
250

Where is Nuk Purchased?

channels
index
Drug
81
Food
11
Mass
199
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.3x
Gerber 2.4x
Huggies 2.0x
Dannon Danimals 1.5x

How Did They Pay?

method
index
Cash
94
Credit
81
Debit
120
Food Stamps
87

When is Nuk Purchased?

day of week
Sun
14.5%
Mon
12.6%
Tue
13.4%
Wed
13.6%
Thu
11.6%
Fri
16.2%
Sat
18.0%
time of day
Morning
12.2%
Noon
16.5%
Afternoon
33.1%
Evening
28.9%
Late
9.3%

Get More Nuk Data

Contact us for the latest Nuk consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Nuk consumers switch to?

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Why do consumers stop buying Nuk products?

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Which retailers do Nuk shoppers prefer to shop at?

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What motivates consumers to try Nuk products?

Research the Nuk Target Market

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Who actually buys Nuk? Do these consumers match the intended target market of Nuk?

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What motivates the target market to buy Nuk?

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What other target market should Nuk look at?

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Which other brands have a similar target market?

About Our Nuk Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.