Nulaid Consumer Insights

Who buys Nulaid? Nulaid consumers are generally higher income, Asian, and senior age. Nulaid consumers are more likely to purchase Nulaid during larger pantry stocking trips. Brands such as Taylor Farms, Generic Pma, and Del Monte also tend to be purchased in the same trip. Sample consumer insights data below.

Nulaid Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.1%
Total Basket $ (median)
$65.50

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nulaid Consumer Demographics

demographic
index
Female
94
Male
154
<24
102
25-34
68
35-44
102
45-54
122
55-64
109
65+
186
African American
120
Asian
217
Caucasian
65
Hispanic
204
demographic
index
Has Kids
90
No Kids
123
- $20k
91
$20k-40k
91
$40k-60k
77
$60k-80k
95
$80k-100k
104
$100k-125k
171
$125k +
90
No College
77
College
99
Adv. Degree
132

Understand Nulaid Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Nulaid Basket Affinity & Size

brand
basket affinity
Taylor Farms 19.9x
Generic Pma 13.7x
Del Monte 13.2x
Jennie-O 11.2x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
226
Pantry Stocking (21+ Items)
278

Where is Nulaid Purchased?

channels
index
Club
661
Food
92
Gas & Convenience
17
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.6x
Taylor Farms 2.5x
Skippy 2.2x
Jennie-O 2.1x

How Did They Pay?

method
index
Cash
93
Credit
100
Debit
104
Food Stamps
119

When is Nulaid Purchased?

day of week
Sun
15.5%
Mon
13.2%
Tue
14.4%
Wed
9.5%
Thu
12.0%
Fri
13.5%
Sat
22.0%
time of day
Morning
20.9%
Noon
15.9%
Afternoon
35.5%
Evening
26.2%
Late
1.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Nulaid consumers purchase?

check mark

Why do Nulaid consumers try new brands?

check mark

Where do Nulaid consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nulaid Target Market

Arrow and target

Who actually buys Nulaid? Do these consumers match the intended target market of Nulaid?

Thought bubble

What motivates the target market to purchase Nulaid?

magnifying glass

What other target market should Nulaid look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us