Nulaid Consumer Insights

Who buys Nulaid?

A Nulaid consumer is generally higher income, Asian, and senior age. Nulaid consumers are more likely to purchase Nulaid during larger pantry stocking trips. Brands such as Taylor Farms, Generic Pma, and Del Monte also tend to be purchased in the same trip. See sample consumer insights data below.

Nulaid Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.1%
Total Basket $ (median)
$65.50

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nulaid Consumer Demographics

demographic
index
Female
94
Male
154
<24
102
25-34
68
35-44
102
45-54
122
55-64
109
65+
186
African American
120
Asian
217
Caucasian
65
Hispanic
204
demographic
index
Has Kids
90
No Kids
123
- $20k
91
$20k-40k
91
$40k-60k
77
$60k-80k
95
$80k-100k
104
$100k-125k
171
$125k +
90
No College
77
College
99
Adv. Degree
132

Understand Nulaid Consumer Behavior

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Nulaid Basket Affinity & Size

brand
basket affinity
Taylor Farms 19.9x
Generic Pma 13.7x
Del Monte 13.2x
Jennie-O 11.2x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
226
Pantry Stocking (21+ Items)
278

Where is Nulaid Purchased?

channels
index
Club
661
Food
92
Gas & Convenience
17
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.6x
Taylor Farms 2.5x
Skippy 2.2x
Jennie-O 2.1x

How Did They Pay?

method
index
Cash
93
Credit
100
Debit
104
Food Stamps
119

When is Nulaid Purchased?

day of week
Sun
15.5%
Mon
13.2%
Tue
14.4%
Wed
9.5%
Thu
12.0%
Fri
13.5%
Sat
22.0%
time of day
Morning
20.9%
Noon
15.9%
Afternoon
35.5%
Evening
26.2%
Late
1.6%

About Our Nulaid Consumer Insights

How do we know who buys Nulaid? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nulaid consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.