Nursery Water Consumer Insights

Who buys Nursery Water?

A Nursery Water consumer is generally very low income, Asian, and young adult age. Nursery Water consumers are more likely to purchase Nursery Water during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Horizon Organic also tend to be purchased in the same trip. See sample consumer insights data below.

Nursery Water Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.59
% of Basket $ (median)
4.4%
Total Basket $ (median)
$36.52

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nursery Water Consumer Demographics

demographic
index
Female
101
Male
89
<24
153
25-34
168
35-44
103
45-54
35
55-64
29
65+
24
African American
147
Asian
208
Caucasian
75
Hispanic
176
demographic
index
Has Kids
123
No Kids
48
- $20k
168
$20k-40k
130
$40k-60k
97
$60k-80k
102
$80k-100k
53
$100k-125k
108
$125k +
60
No College
106
College
103
Adv. Degree
80

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Nursery Water Basket Affinity & Size

brand
basket affinity
Gerber 19.1x
Gerber Graduates 18.2x
Horizon Organic 8.1x
Neutrogena 7.6x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
294

Where is Nursery Water Purchased?

channels
index
Drug
300
Food
85
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.3x
Gerber 2.6x
Huggies 2.1x
Hawaiian Punch 1.7x

How Did They Pay?

method
index
Cash
127
Credit
71
Debit
94
Food Stamps
269

When is Nursery Water Purchased?

day of week
Sun
17.8%
Mon
12.3%
Tue
13.3%
Wed
12.9%
Thu
12.7%
Fri
14.8%
Sat
16.3%
time of day
Morning
13.1%
Noon
10.9%
Afternoon
29.8%
Evening
34.7%
Late
11.5%

About Our Nursery Water Consumer Insights

How do we know who buys Nursery Water? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nursery Water consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.