Nutella Consumer Insights

Who buys Nutella?

A Nutella consumer is generally very high income, Asian, and lower middle age. Nutella consumers are more likely to purchase Nutella during larger pantry stocking trips. Brands such as YoCrunch, Skippy, and Jif also tend to be purchased in the same trip. See sample consumer insights data below.

Nutella Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.6%
Total Basket $ (median)
$60.06

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nutella Consumer Demographics

demographic
index
Female
101
Male
94
<24
78
25-34
86
35-44
120
45-54
109
55-64
52
65+
56
African American
52
Asian
157
Caucasian
92
Hispanic
143
demographic
index
Has Kids
117
No Kids
61
- $20k
90
$20k-40k
89
$40k-60k
89
$60k-80k
96
$80k-100k
99
$100k-125k
103
$125k +
144
No College
82
College
100
Adv. Degree
121

Understand Nutella Consumer Behavior

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Nutella Basket Affinity & Size

brand
basket affinity
YoCrunch 4.8x
Skippy 4.6x
Jif 4.0x
Dannon Danimals 4.0x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
395

Where is Nutella Purchased?

channels
index
Beauty
11
Club
240
Dollar
43
Drug
63
Food
91
Gas & Convenience
14
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.4x
YoCrunch 1.4x
Horizon Organic 1.3x
Almond Breeze 1.3x

How Did They Pay?

method
index
Cash
83
Credit
107
Debit
101
Food Stamps
118

When is Nutella Purchased?

day of week
Sun
17.5%
Mon
13.2%
Tue
12.8%
Wed
12.6%
Thu
12.2%
Fri
14.4%
Sat
17.3%
time of day
Morning
14.1%
Noon
18.1%
Afternoon
35.3%
Evening
26.9%
Late
5.6%

About Our Nutella Consumer Insights

How do we know who buys Nutella? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nutella consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.