Nutro Consumer Insights

Who buys Nutro?

A Nutro consumer is generally very high income, Caucasian, and senior age. Nutro consumers are more likely to purchase Nutro during smaller grocery trips. Brands such as Purina Friskies, Arm & Hammer, and Gatorade G2 also tend to be purchased in the same trip. See sample consumer insights data below.

Nutro Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$18.71
% of Basket $ (median)
61.5%
Total Basket $ (median)
$30.44

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nutro Consumer Demographics

demographic
index
Female
103
Male
74
<24
54
25-34
92
35-44
101
45-54
109
55-64
106
65+
132
African American
56
Asian
78
Caucasian
105
Hispanic
94
demographic
index
Has Kids
80
No Kids
145
- $20k
48
$20k-40k
86
$40k-60k
84
$60k-80k
90
$80k-100k
85
$100k-125k
121
$125k +
191
No College
64
College
109
Adv. Degree
99

Understand Nutro Consumer Behavior

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Nutro Basket Affinity & Size

brand
basket affinity
Purina Friskies 141.0x
Arm & Hammer 44.8x
Gatorade G2 14.9x
Secret 14.9x
basket size
index
Urgent Need (1-2 Items)
127
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
85
Pantry Stocking (21+ Items)
77

Where is Nutro Purchased?

channels
index
Drug
222
Food
173
Gas & Convenience
263
Mass
50
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.6x
Sabra 1.6x
Eggland's Best 1.5x
Archer Farms 1.5x

How Did They Pay?

method
index
Cash
191
Credit
138
Debit
33

When is Nutro Purchased?

day of week
Sun
15.1%
Mon
13.5%
Tue
12.8%
Wed
13.2%
Thu
10.7%
Fri
15.0%
Sat
19.7%
time of day
Morning
13.4%
Noon
19.7%
Afternoon
39.0%
Evening
26.6%
Late
1.3%

About Our Nutro Consumer Insights

How do we know who buys Nutro? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nutro consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.