Nutro Consumer Insights

Who buys Nutro? Nutro consumers are generally very high income, Caucasian, and senior age. Nutro consumers are more likely to purchase Nutro during smaller grocery trips. Brands such as Purina Friskies, Arm & Hammer, and Gatorade G2 also tend to be purchased in the same trip. Sample consumer insights data below.

Nutro Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$18.71
% of Basket $ (median)
61.5%
Total Basket $ (median)
$30.44

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nutro Consumer Demographics

demographic
index
Female
103
Male
74
<24
54
25-34
92
35-44
101
45-54
109
55-64
106
65+
132
African American
56
Asian
78
Caucasian
105
Hispanic
94
demographic
index
Has Kids
80
No Kids
145
- $20k
48
$20k-40k
86
$40k-60k
84
$60k-80k
90
$80k-100k
85
$100k-125k
121
$125k +
191
No College
64
College
109
Adv. Degree
99

Understand Nutro Consumer Behavior

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Nutro Basket Affinity & Size

brand
basket affinity
Purina Friskies 141.0x
Arm & Hammer 44.8x
Gatorade G2 14.9x
Secret 14.9x
basket size
index
Urgent Need (1-2 Items)
127
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
85
Pantry Stocking (21+ Items)
77

Where is Nutro Purchased?

channels
index
Drug
222
Food
173
Gas & Convenience
263
Mass
50
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.6x
Sabra 1.6x
Eggland's Best 1.5x
Archer Farms 1.5x

How Did They Pay?

method
index
Cash
191
Credit
138
Debit
33

When is Nutro Purchased?

day of week
Sun
15.1%
Mon
13.5%
Tue
12.8%
Wed
13.2%
Thu
10.7%
Fri
15.0%
Sat
19.7%
time of day
Morning
13.4%
Noon
19.7%
Afternoon
39.0%
Evening
26.6%
Late
1.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nutro consumers purchase?

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Why do Nutro consumers try new brands?

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Where do Nutro consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nutro Target Market

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Who actually buys Nutro? Do these consumers match the intended target market of Nutro?

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What motivates the target market to purchase Nutro?

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What other target market should Nutro look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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