NYC New York Color Consumer Insights

Who buys NYC New York Color?

A NYC New York Color consumer is generally very low income, Hispanic, and adolescent age. NYC New York Color consumers are more likely to purchase NYC New York Color during larger pantry stocking trips. Brands such as CoverGirl, Secret, and Neutrogena also tend to be purchased in the same trip. See sample consumer insights data below.

NYC New York Color Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.74
% of Basket $ (median)
7.7%
Total Basket $ (median)
$35.57

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

NYC New York Color Consumer Demographics

demographic
index
Female
103
Male
66
<24
183
25-34
114
35-44
97
45-54
91
55-64
75
65+
49
African American
106
Asian
108
Caucasian
92
Hispanic
152
demographic
index
Has Kids
98
No Kids
104
- $20k
133
$20k-40k
123
$40k-60k
111
$60k-80k
95
$80k-100k
92
$100k-125k
81
$125k +
65
No College
111
College
102
Adv. Degree
78

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NYC New York Color Basket Affinity & Size

brand
basket affinity
CoverGirl 29.9x
Secret 8.7x
Neutrogena 7.9x
TRESemme 7.4x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
216

Where is NYC New York Color Purchased?

channels
index
Beauty
16
Dollar
71
Drug
436
Food
6
Gas & Convenience
9
Mass
148
regions
hover to view index

What Else Do They Buy?

brand
household affinity
CoverGirl 1.5x
Hawaiian Punch 1.4x
TRESemme 1.4x
Angel Soft 1.3x

How Did They Pay?

method
index
Cash
141
Credit
79
Debit
105
Food Stamps
49

When is NYC New York Color Purchased?

day of week
Sun
14.0%
Mon
12.4%
Tue
11.9%
Wed
12.9%
Thu
13.9%
Fri
16.6%
Sat
18.2%
time of day
Morning
13.9%
Noon
15.4%
Afternoon
33.7%
Evening
29.0%
Late
8.0%

Get More NYC New York Color Data

Better understand NYC New York Color consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do NYC New York Color consumers switch to?

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Why do consumers stop buying NYC New York Color products?

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Which retailers do NYC New York Color shoppers prefer to shop at?

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What motivates consumers to try NYC New York Color products?

Research the NYC New York Color Target Market

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Who actually buys NYC New York Color? Do these consumers match the intended target market of NYC New York Color?

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What motivates the target market to buy NYC New York Color?

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What other target market should NYC New York Color look at?

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Which other brands have a similar target market?

About Our NYC New York Color Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.