NYC New York Color Consumer Insights

Who buys NYC New York Color?

A NYC New York Color consumer is generally very low income, Hispanic, and adolescent age. NYC New York Color consumers are more likely to purchase NYC New York Color during larger pantry stocking trips. Brands such as CoverGirl, Secret, and Neutrogena also tend to be purchased in the same trip. See sample consumer insights data below.

NYC New York Color Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.74
% of Basket $ (median)
7.7%
Total Basket $ (median)
$35.57

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

NYC New York Color Consumer Demographics

demographic
index
Female
103
Male
66
<24
183
25-34
114
35-44
97
45-54
91
55-64
75
65+
49
African American
106
Asian
108
Caucasian
92
Hispanic
152
demographic
index
Has Kids
98
No Kids
104
- $20k
133
$20k-40k
123
$40k-60k
111
$60k-80k
95
$80k-100k
92
$100k-125k
81
$125k +
65
No College
111
College
102
Adv. Degree
78

Understand NYC New York Color Consumer Behavior

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NYC New York Color Basket Affinity & Size

brand
basket affinity
CoverGirl 29.9x
Secret 8.7x
Neutrogena 7.9x
TRESemme 7.4x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
216

Where is NYC New York Color Purchased?

channels
index
Beauty
16
Dollar
71
Drug
436
Food
6
Gas & Convenience
9
Mass
148
regions
hover to view index

What Else Do They Buy?

brand
household affinity
CoverGirl 1.5x
Hawaiian Punch 1.4x
TRESemme 1.4x
Angel Soft 1.3x

How Did They Pay?

method
index
Cash
141
Credit
79
Debit
105
Food Stamps
49

When is NYC New York Color Purchased?

day of week
Sun
14.0%
Mon
12.4%
Tue
11.9%
Wed
12.9%
Thu
13.9%
Fri
16.6%
Sat
18.2%
time of day
Morning
13.9%
Noon
15.4%
Afternoon
33.7%
Evening
29.0%
Late
8.0%

About Our NYC New York Color Consumer Insights

How do we know who buys NYC New York Color? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the NYC New York Color consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.