Nylabone Consumer Insights

Who buys Nylabone?

A Nylabone consumer is generally higher income, Caucasian, and older age. Nylabone consumers are more likely to purchase Nylabone during larger pantry stocking trips. Brands such as Charmin, Febreze, and Kelloggs Froot Loops also tend to be purchased in the same trip. See sample consumer insights data below.

Nylabone Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.97
% of Basket $ (median)
11.6%
Total Basket $ (median)
$51.48

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nylabone Consumer Demographics

demographic
index
Female
99
Male
107
<24
106
25-34
98
35-44
95
45-54
100
55-64
124
65+
106
African American
27
Asian
54
Caucasian
115
Hispanic
41
demographic
index
Has Kids
77
No Kids
153
- $20k
63
$20k-40k
93
$40k-60k
100
$60k-80k
99
$80k-100k
107
$100k-125k
127
$125k +
101
No College
81
College
102
Adv. Degree
112

Understand Nylabone Consumer Behavior

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Nylabone Basket Affinity & Size

brand
basket affinity
Charmin 8.4x
Febreze 8.0x
Kelloggs Froot Loops 7.5x
Quaker Chewy 7.3x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
232

Where is Nylabone Purchased?

channels
index
Drug
8
Food
5
Mass
214
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.5x
Gold Peak 1.4x
Cadbury 1.4x
Monster Energy 1.4x

How Did They Pay?

method
index
Cash
145
Credit
111
Debit
80
Food Stamps
12

When is Nylabone Purchased?

day of week
Sun
18.9%
Mon
10.8%
Tue
10.7%
Wed
12.2%
Thu
11.7%
Fri
14.8%
Sat
20.9%
time of day
Morning
14.3%
Noon
17.7%
Afternoon
38.3%
Evening
25.1%
Late
4.6%

About Our Nylabone Consumer Insights

How do we know who buys Nylabone? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nylabone consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.