Nylabone Consumer Insights

Who buys Nylabone? A Nylabone consumer is generally higher income, Caucasian, and older age. Nylabone consumers are more likely to purchase Nylabone during larger pantry stocking trips. Brands such as Charmin, Febreze, and Kelloggs Froot Loops also tend to be purchased in the same trip. Sample consumer insights data below.

Nylabone Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.97
% of Basket $ (median)
11.6%
Total Basket $ (median)
$51.48

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nylabone Consumer Demographics

demographic
index
Female
99
Male
107
<24
106
25-34
98
35-44
95
45-54
100
55-64
124
65+
106
African American
27
Asian
54
Caucasian
115
Hispanic
41
demographic
index
Has Kids
77
No Kids
153
- $20k
63
$20k-40k
93
$40k-60k
100
$60k-80k
99
$80k-100k
107
$100k-125k
127
$125k +
101
No College
81
College
102
Adv. Degree
112

Understand Nylabone Consumer Behavior

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Nylabone Basket Affinity & Size

brand
basket affinity
Charmin 8.4x
Febreze 8.0x
Kelloggs Froot Loops 7.5x
Quaker Chewy 7.3x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
232

Where is Nylabone Purchased?

channels
index
Drug
8
Food
5
Mass
214
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.5x
Gold Peak 1.4x
Cadbury 1.4x
Monster Energy 1.4x

How Did They Pay?

method
index
Cash
145
Credit
111
Debit
80
Food Stamps
12

When is Nylabone Purchased?

day of week
Sun
18.9%
Mon
10.8%
Tue
10.7%
Wed
12.2%
Thu
11.7%
Fri
14.8%
Sat
20.9%
time of day
Morning
14.3%
Noon
17.7%
Afternoon
38.3%
Evening
25.1%
Late
4.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nylabone consumers purchase?

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Why do Nylabone consumers try new brands?

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Where do Nylabone consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nylabone Target Market

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Who actually buys Nylabone? Do these consumers match the intended target market of Nylabone?

Thought bubble

What motivates the target market to purchase Nylabone?

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What other target market should Nylabone look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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