Nyquil Consumer Insights

Who buys Nyquil? Nyquil consumers are generally very low income, Asian, and adolescent age. Nyquil consumers are more likely to purchase Nyquil during larger pantry stocking trips. Brands such as Puffs, Kleenex, and Listerine also tend to be purchased in the same trip. Sample consumer insights data below.

Nyquil Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.79
% of Basket $ (median)
27.4%
Total Basket $ (median)
$32.12

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nyquil Consumer Demographics

demographic
index
Female
98
Male
119
<24
135
25-34
98
35-44
92
45-54
106
55-64
117
65+
100
African American
104
Asian
172
Caucasian
90
Hispanic
122
demographic
index
Has Kids
90
No Kids
122
- $20k
113
$20k-40k
100
$40k-60k
99
$60k-80k
93
$80k-100k
97
$100k-125k
103
$125k +
104
No College
98
College
102
Adv. Degree
92

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Nyquil Basket Affinity & Size

brand
basket affinity
Puffs 10.2x
Kleenex 5.5x
Listerine 4.8x
Progresso 4.6x
basket size
index
Urgent Need (1-2 Items)
65
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
113
Pantry Stocking (21+ Items)
178

Where is Nyquil Purchased?

channels
index
Beauty
6
Club
102
Dollar
159
Drug
448
Food
62
Gas & Convenience
26
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.4x
Listerine 1.3x
Canada Dry 1.3x
Red Bull 1.3x

How Did They Pay?

method
index
Cash
132
Credit
93
Debit
100
Food Stamps
28

When is Nyquil Purchased?

day of week
Sun
14.9%
Mon
14.4%
Tue
13.8%
Wed
13.7%
Thu
13.4%
Fri
14.3%
Sat
15.6%
time of day
Morning
12.7%
Noon
13.3%
Afternoon
29.7%
Evening
34.2%
Late
10.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nyquil consumers purchase?

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Why do Nyquil consumers try new brands?

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Where do Nyquil consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nyquil Target Market

Arrow and target

Who actually buys Nyquil? Do these consumers match the intended target market of Nyquil?

Thought bubble

What motivates the target market to purchase Nyquil?

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What other target market should Nyquil look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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