Nyquil Consumer Insights

Who buys Nyquil?

A Nyquil consumer is generally very low income, Asian, and adolescent age. Nyquil consumers are more likely to purchase Nyquil during larger pantry stocking trips. Brands such as Puffs, Kleenex, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Nyquil Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$8.79
% of Basket $ (median)
27.4%
Total Basket $ (median)
$32.12

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nyquil Consumer Demographics

demographic
index
Female
98
Male
119
<24
135
25-34
98
35-44
92
45-54
106
55-64
117
65+
100
African American
104
Asian
172
Caucasian
90
Hispanic
122
demographic
index
Has Kids
90
No Kids
122
- $20k
113
$20k-40k
100
$40k-60k
99
$60k-80k
93
$80k-100k
97
$100k-125k
103
$125k +
104
No College
98
College
102
Adv. Degree
92

Understand Nyquil Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Nyquil Basket Affinity & Size

brand
basket affinity
Puffs 10.2x
Kleenex 5.5x
Listerine 4.8x
Progresso 4.6x
basket size
index
Urgent Need (1-2 Items)
65
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
113
Pantry Stocking (21+ Items)
178

Where is Nyquil Purchased?

channels
index
Beauty
6
Club
102
Dollar
159
Drug
448
Food
62
Gas & Convenience
26
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.4x
Listerine 1.3x
Canada Dry 1.3x
Red Bull 1.3x

How Did They Pay?

method
index
Cash
132
Credit
93
Debit
100
Food Stamps
28

When is Nyquil Purchased?

day of week
Sun
14.9%
Mon
14.4%
Tue
13.8%
Wed
13.7%
Thu
13.4%
Fri
14.3%
Sat
15.6%
time of day
Morning
12.7%
Noon
13.3%
Afternoon
29.7%
Evening
34.2%
Late
10.1%

Get More Nyquil Data

Contact us for the latest Nyquil consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Nyquil consumers switch to?

Stop sign

Why do consumers stop buying Nyquil products?

Store front

Which retailers do Nyquil shoppers prefer to shop at?

Sale sign

What motivates consumers to try Nyquil products?

Research the Nyquil Target Market

Arrow and target

Who actually buys Nyquil? Do these consumers match the intended target market of Nyquil?

Thought bubble

What motivates the target market to purchase Nyquil?

Magnifying glass

What other target market should Nyquil look at?

Venn diagram

Which other brands have a similar target market?

About Our Nyquil Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.