Nyquil Consumer Insights

Who buys Nyquil?

A Nyquil consumer is generally very low income, Asian, and adolescent age. Nyquil consumers are more likely to purchase Nyquil during larger pantry stocking trips. Brands such as Puffs, Kleenex, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Nyquil Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.79
% of Basket $ (median)
27.4%
Total Basket $ (median)
$32.12

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nyquil Consumer Demographics

demographic
index
Female
98
Male
119
<24
135
25-34
98
35-44
92
45-54
106
55-64
117
65+
100
African American
104
Asian
172
Caucasian
90
Hispanic
122
demographic
index
Has Kids
90
No Kids
122
- $20k
113
$20k-40k
100
$40k-60k
99
$60k-80k
93
$80k-100k
97
$100k-125k
103
$125k +
104
No College
98
College
102
Adv. Degree
92

Understand Nyquil Consumer Behavior

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Nyquil Basket Affinity & Size

brand
basket affinity
Puffs 10.2x
Kleenex 5.5x
Listerine 4.8x
Progresso 4.6x
basket size
index
Urgent Need (1-2 Items)
65
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
113
Pantry Stocking (21+ Items)
178

Where is Nyquil Purchased?

channels
index
Beauty
6
Club
102
Dollar
159
Drug
448
Food
62
Gas & Convenience
26
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.4x
Listerine 1.3x
Canada Dry 1.3x
Red Bull 1.3x

How Did They Pay?

method
index
Cash
132
Credit
93
Debit
100
Food Stamps
28

When is Nyquil Purchased?

day of week
Sun
14.9%
Mon
14.4%
Tue
13.8%
Wed
13.7%
Thu
13.4%
Fri
14.3%
Sat
15.6%
time of day
Morning
12.7%
Noon
13.3%
Afternoon
29.7%
Evening
34.2%
Late
10.1%

About Our Nyquil Consumer Insights

How do we know who buys Nyquil? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Nyquil consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.