Nyx Consumer Insights

Who buys Nyx?

A Nyx consumer is generally very low income, Asian, and adolescent age. Nyx consumers are more likely to purchase Nyx during larger pantry stocking trips. Brands such as Neutrogena, CoverGirl, and Orbit also tend to be purchased in the same trip. See sample consumer insights data below.

Nyx Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.69
% of Basket $ (median)
18.9%
Total Basket $ (median)
$24.84

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Nyx Consumer Demographics

demographic
index
Female
104
Male
61
<24
308
25-34
147
35-44
79
45-54
77
55-64
48
65+
36
African American
102
Asian
195
Caucasian
76
Hispanic
186
demographic
index
Has Kids
85
No Kids
134
- $20k
169
$20k-40k
122
$40k-60k
101
$60k-80k
93
$80k-100k
85
$100k-125k
77
$125k +
74
No College
96
College
106
Adv. Degree
75

Understand Nyx Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Nyx Basket Affinity & Size

brand
basket affinity
Neutrogena 21.4x
CoverGirl 15.3x
Orbit 10.9x
Armour 10.0x
basket size
index
Urgent Need (1-2 Items)
46
Express Lane (3-10 Items)
118
Fill Up (11-20 Items)
98
Pantry Stocking (21+ Items)
170

Where is Nyx Purchased?

channels
index
Beauty
18391
Dollar
6
Drug
464
Food
32
Mass
49
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.5x
Huggies 1.4x
Gold Peak 1.4x
Arizona (Beverage) 1.4x

How Did They Pay?

method
index
Cash
130
Credit
86
Debit
107
Food Stamps
25

When is Nyx Purchased?

day of week
Sun
15.9%
Mon
11.4%
Tue
12.4%
Wed
11.3%
Thu
12.9%
Fri
16.9%
Sat
19.2%
time of day
Morning
10.8%
Noon
13.5%
Afternoon
37.8%
Evening
31.9%
Late
6.1%

Get More Nyx Data

Contact us for the latest Nyx consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Nyx consumers switch to?

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Why do consumers stop buying Nyx products?

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Which retailers do Nyx shoppers prefer to shop at?

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What motivates consumers to try Nyx products?

Research the Nyx Target Market

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Who actually buys Nyx? Do these consumers match the intended target market of Nyx?

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What motivates the target market to buy Nyx?

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What other target market should Nyx look at?

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Which other brands have a similar target market?

About Our Nyx Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.