Nyx Consumer Insights

Who buys Nyx? A Nyx consumer is generally very low income, Asian, and adolescent age. Nyx consumers are more likely to purchase Nyx during larger pantry stocking trips. Brands such as Neutrogena, CoverGirl, and Orbit also tend to be purchased in the same trip. Sample consumer insights data below.

Nyx Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.69
% of Basket $ (median)
18.9%
Total Basket $ (median)
$24.84

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Nyx Consumer Demographics

demographic
index
Female
104
Male
61
<24
308
25-34
147
35-44
79
45-54
77
55-64
48
65+
36
African American
102
Asian
195
Caucasian
76
Hispanic
186
demographic
index
Has Kids
85
No Kids
134
- $20k
169
$20k-40k
122
$40k-60k
101
$60k-80k
93
$80k-100k
85
$100k-125k
77
$125k +
74
No College
96
College
106
Adv. Degree
75

Understand Nyx Consumer Behavior

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Nyx Basket Affinity & Size

brand
basket affinity
Neutrogena 21.4x
CoverGirl 15.3x
Orbit 10.9x
Armour 10.0x
basket size
index
Urgent Need (1-2 Items)
46
Express Lane (3-10 Items)
118
Fill Up (11-20 Items)
98
Pantry Stocking (21+ Items)
170

Where is Nyx Purchased?

channels
index
Beauty
18391
Dollar
6
Drug
464
Food
32
Mass
49
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.5x
Huggies 1.4x
Gold Peak 1.4x
Arizona (Beverage) 1.4x

How Did They Pay?

method
index
Cash
130
Credit
86
Debit
107
Food Stamps
25

When is Nyx Purchased?

day of week
Sun
15.9%
Mon
11.4%
Tue
12.4%
Wed
11.3%
Thu
12.9%
Fri
16.9%
Sat
19.2%
time of day
Morning
10.8%
Noon
13.5%
Afternoon
37.8%
Evening
31.9%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Nyx consumers purchase?

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Why do Nyx consumers try new brands?

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Where do Nyx consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Nyx Target Market

Arrow and target

Who actually buys Nyx? Do these consumers match the intended target market of Nyx?

Thought bubble

What motivates the target market to purchase Nyx?

magnifying glass

What other target market should Nyx look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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