O Organics Consumer Insights

Who buys O Organics?

A O Organics consumer is generally very high income, Asian, and lower middle age. O Organics consumers are more likely to purchase O Organics during larger pantry stocking trips. Brands such as Horizon Organic, Oroweat, and Fresh Express also tend to be purchased in the same trip. Sample consumer insights data below.

O Organics Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.49
% of Basket $ (median)
8.6%
Total Basket $ (median)
$52.30

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

O Organics Consumer Demographics

demographic
index
Female
96
Male
138
<24
103
25-34
98
35-44
105
45-54
97
55-64
83
65+
105
African American
39
Asian
254
Caucasian
83
Hispanic
113
demographic
index
Has Kids
98
No Kids
104
- $20k
62
$20k-40k
66
$40k-60k
66
$60k-80k
75
$80k-100k
94
$100k-125k
150
$125k +
223
No College
40
College
106
Adv. Degree
144

Understand O Organics Consumer Behavior

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O Organics Basket Affinity & Size

brand
basket affinity
Horizon Organic 11.3x
Oroweat 10.3x
Fresh Express 8.6x
Nabisco Triscuit 8.2x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
337

Where is O Organics Purchased?

channels
index
Dollar
0
Drug
11
Food
294
Gas & Convenience
2
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.1x
Horizon Organic 2.0x
Starbucks 1.6x
Fresh Express 1.5x

How Did They Pay?

method
index
Cash
77
Credit
86
Debit
126
Food Stamps
51

When is O Organics Purchased?

day of week
Sun
18.8%
Mon
15.0%
Tue
13.4%
Wed
12.2%
Thu
10.6%
Fri
15.3%
Sat
14.7%
time of day
Morning
14.8%
Noon
15.7%
Afternoon
34.1%
Evening
29.4%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do O Organics consumers purchase?

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Why do O Organics consumers try new brands?

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Where do O Organics consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the O Organics Target Market

Arrow and target

Who actually buys O Organics? Do these consumers match the intended target market of O Organics?

Thought bubble

What motivates the target market to purchase O Organics?

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What other target market should O Organics look at?

venn diagram

Which other brands have a similar target market?

About Our O Organics Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.