O Organics Consumer Insights

Who buys O Organics?

A O Organics consumer is generally very high income, Asian, and lower middle age. O Organics consumers are more likely to purchase O Organics during larger pantry stocking trips. Brands such as Horizon Organic, Oroweat, and Fresh Express also tend to be purchased in the same trip. See sample consumer insights data below.

O Organics Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.49
% of Basket $ (median)
8.6%
Total Basket $ (median)
$52.30

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

O Organics Consumer Demographics

demographic
index
Female
96
Male
138
<24
103
25-34
98
35-44
105
45-54
97
55-64
83
65+
105
African American
39
Asian
254
Caucasian
83
Hispanic
113
demographic
index
Has Kids
98
No Kids
104
- $20k
62
$20k-40k
66
$40k-60k
66
$60k-80k
75
$80k-100k
94
$100k-125k
150
$125k +
223
No College
40
College
106
Adv. Degree
144

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O Organics Basket Affinity & Size

brand
basket affinity
Horizon Organic 11.3x
Oroweat 10.3x
Fresh Express 8.6x
Nabisco Triscuit 8.2x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
337

Where is O Organics Purchased?

channels
index
Dollar
0
Drug
11
Food
294
Gas & Convenience
2
Mass
0
regions
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What Else Do They Buy?

brand
household affinity
Oroweat 2.1x
Horizon Organic 2.0x
Starbucks 1.6x
Fresh Express 1.5x

How Did They Pay?

method
index
Cash
77
Credit
86
Debit
126
Food Stamps
51

When is O Organics Purchased?

day of week
Sun
18.8%
Mon
15.0%
Tue
13.4%
Wed
12.2%
Thu
10.6%
Fri
15.3%
Sat
14.7%
time of day
Morning
14.8%
Noon
15.7%
Afternoon
34.1%
Evening
29.4%
Late
6.1%

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Better understand O Organics consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do O Organics consumers switch to?

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Why do consumers stop buying O Organics products?

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Which retailers do O Organics shoppers prefer to shop at?

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What motivates consumers to try O Organics products?

Research the O Organics Target Market

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Who actually buys O Organics? Do these consumers match the intended target market of O Organics?

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What motivates the target market to buy O Organics?

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What other target market should O Organics look at?

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Which other brands have a similar target market?

About Our O Organics Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.