Oak Farms Dairy Consumer Insights

Who buys Oak Farms Dairy? A Oak Farms Dairy consumer is generally slightly lower income, Hispanic, and young adult age. Oak Farms Dairy consumers are more likely to purchase Oak Farms Dairy during larger pantry stocking trips. Brands such as Farmers Market, Post Honey Bunches Of Oats, and Sunbeam also tend to be purchased in the same trip. Sample consumer insights data below.

Oak Farms Dairy Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.58
% of Basket $ (median)
19.9%
Total Basket $ (median)
$17.95

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  • Attitudinal surveys
  • Recent demographic data

Oak Farms Dairy Consumer Demographics

demographic
index
Female
101
Male
94
<24
137
25-34
153
35-44
85
45-54
73
55-64
67
65+
66
African American
126
Asian
151
Caucasian
86
Hispanic
168
demographic
index
Has Kids
112
No Kids
73
- $20k
112
$20k-40k
107
$40k-60k
132
$60k-80k
92
$80k-100k
92
$100k-125k
67
$125k +
83
No College
114
College
103
Adv. Degree
69

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Oak Farms Dairy Basket Affinity & Size

brand
basket affinity
Farmers Market 10.3x
Post Honey Bunches Of Oats 6.3x
Sunbeam 5.8x
Libby's 5.1x
basket size
index
Urgent Need (1-2 Items)
74
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
104
Pantry Stocking (21+ Items)
172

Where is Oak Farms Dairy Purchased?

channels
index
Dollar
1048
Drug
556
Food
11
Gas & Convenience
6
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 2.1x
Farmers Market 2.0x
Borden 1.9x
Sunbeam 1.8x

How Did They Pay?

method
index
Cash
129
Credit
92
Debit
90
Food Stamps
123

When is Oak Farms Dairy Purchased?

day of week
Sun
13.9%
Mon
12.3%
Tue
12.6%
Wed
12.4%
Thu
11.6%
Fri
12.2%
Sat
25.0%
time of day
Morning
11.5%
Noon
10.2%
Afternoon
38.2%
Evening
31.5%
Late
8.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Oak Farms Dairy consumers purchase?

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Why do Oak Farms Dairy consumers try new brands?

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Where do Oak Farms Dairy consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Oak Farms Dairy Target Market

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Who actually buys Oak Farms Dairy? Do these consumers match the intended target market of Oak Farms Dairy?

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What motivates the target market to purchase Oak Farms Dairy?

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What other target market should Oak Farms Dairy look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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