O.B. Consumer Insights

Who buys O.B.?

A O.B. consumer is generally very high income, Caucasian, and lower middle age. O.B. consumers are more likely to purchase O.B. during larger pantry stocking trips. Brands such as Always, Oral-B, and Nabisco Triscuit also tend to be purchased in the same trip. See sample consumer insights data below.

O.B. Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.49
% of Basket $ (median)
17.5%
Total Basket $ (median)
$37.19

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

O.B. Consumer Demographics

demographic
index
Female
104
Male
65
<24
83
25-34
80
35-44
131
45-54
107
55-64
30
65+
15
African American
66
Asian
76
Caucasian
111
Hispanic
45
demographic
index
Has Kids
102
No Kids
97
- $20k
101
$20k-40k
88
$40k-60k
91
$60k-80k
95
$80k-100k
102
$100k-125k
106
$125k +
128
No College
72
College
99
Adv. Degree
140

Understand O.B. Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

O.B. Basket Affinity & Size

brand
basket affinity
Always 11.9x
Oral-B 7.3x
Nabisco Triscuit 7.1x
Secret 6.9x
basket size
index
Urgent Need (1-2 Items)
40
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
242

Where is O.B. Purchased?

channels
index
Drug
354
Food
74
Gas & Convenience
11
Mass
113
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.8x
Boars Head 1.7x
Lindt 1.6x
Oroweat 1.5x

How Did They Pay?

method
index
Cash
109
Credit
117
Debit
86
Food Stamps
26

When is O.B. Purchased?

day of week
Sun
14.3%
Mon
15.0%
Tue
12.8%
Wed
13.4%
Thu
12.2%
Fri
16.0%
Sat
16.4%
time of day
Morning
18.2%
Noon
17.5%
Afternoon
33.5%
Evening
25.1%
Late
5.8%

Get More O.B. Data

Contact us for the latest O.B. consumer demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do O.B. consumers switch to?

Stop sign

Why do consumers stop buying O.B. products?

Store front

Which retailers do O.B. shoppers prefer to shop at?

Sale sign

What motivates consumers to try O.B. products?

Research the O.B. Target Market

Arrow and target

Who actually buys O.B.? Do these consumers match the intended target market of O.B.?

Thought bubble

What motivates the target market to purchase O.B.?

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What other target market should O.B. look at?

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Which other brands have a similar target market?

About Our O.B. Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.