Ocean Mist Farms Consumer Insights

Who buys Ocean Mist Farms? Ocean Mist Farms consumers are generally median income, Caucasian, and senior age. Ocean Mist Farms consumers are more likely to purchase Ocean Mist Farms during larger pantry stocking trips. Brands such as Sunny Meadow, TURKEY KNOB, and Bolthouse Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Ocean Mist Farms Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.78
% of Basket $ (median)
2.6%
Total Basket $ (median)
$68.41

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ocean Mist Farms Consumer Demographics

demographic
index
Female
101
Male
92
<24
84
25-34
90
35-44
93
45-54
112
55-64
128
65+
149
African American
99
Asian
58
Caucasian
112
Hispanic
48
demographic
index
Has Kids
92
No Kids
119
- $20k
92
$20k-40k
100
$40k-60k
99
$60k-80k
107
$80k-100k
104
$100k-125k
101
$125k +
91
No College
91
College
99
Adv. Degree
114

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Ocean Mist Farms Basket Affinity & Size

brand
basket affinity
Sunny Meadow 9.2x
TURKEY KNOB 7.5x
Bolthouse Farms 6.3x
Generic Pma 5.3x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
520

Where is Ocean Mist Farms Purchased?

channels
index
Club
26
Dollar
1
Drug
62
Food
9
Mass
197
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.7x
Sunny Meadow 1.6x
Armour 1.6x
Diet Mountain Dew 1.5x

How Did They Pay?

method
index
Cash
102
Credit
104
Debit
99
Food Stamps
92

When is Ocean Mist Farms Purchased?

day of week
Sun
18.3%
Mon
13.9%
Tue
12.5%
Wed
10.9%
Thu
11.5%
Fri
13.8%
Sat
19.2%
time of day
Morning
15.3%
Noon
17.8%
Afternoon
35.3%
Evening
25.0%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ocean Mist Farms consumers purchase?

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Why do Ocean Mist Farms consumers try new brands?

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Where do Ocean Mist Farms consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ocean Mist Farms Target Market

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Who actually buys Ocean Mist Farms? Do these consumers match the intended target market of Ocean Mist Farms?

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What motivates the target market to purchase Ocean Mist Farms?

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What other target market should Ocean Mist Farms look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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