Ocean Spray Consumer Insights

Who buys Ocean Spray? A Ocean Spray consumer is generally very low income, African American, and senior age. Ocean Spray consumers are more likely to purchase Ocean Spray during larger pantry stocking trips. Brands such as French's, Mott's, and Libby's also tend to be purchased in the same trip. Sample consumer insights data below.

Ocean Spray Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
5.3%
Total Basket $ (median)
$56.72

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ocean Spray Consumer Demographics

demographic
index
Female
99
Male
113
<24
114
25-34
87
35-44
93
45-54
113
55-64
125
65+
148
African American
233
Asian
77
Caucasian
93
Hispanic
113
demographic
index
Has Kids
92
No Kids
118
- $20k
114
$20k-40k
101
$40k-60k
101
$60k-80k
97
$80k-100k
98
$100k-125k
95
$125k +
99
No College
98
College
100
Adv. Degree
103

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Ocean Spray Basket Affinity & Size

brand
basket affinity
French's 3.8x
Mott's 3.8x
Libby's 3.8x
V8 3.8x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
425

Where is Ocean Spray Purchased?

channels
index
Beauty
109
Club
53
Dollar
57
Drug
44
Food
148
Gas & Convenience
42
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.2x
Canada Dry 1.2x
Boars Head 1.2x
Tropicana 1.2x

How Did They Pay?

method
index
Cash
106
Credit
99
Debit
95
Food Stamps
134

When is Ocean Spray Purchased?

day of week
Sun
17.5%
Mon
13.1%
Tue
12.6%
Wed
12.2%
Thu
11.9%
Fri
14.5%
Sat
18.2%
time of day
Morning
14.8%
Noon
16.8%
Afternoon
34.4%
Evening
27.2%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ocean Spray consumers purchase?

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Why do Ocean Spray consumers try new brands?

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Where do Ocean Spray consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ocean Spray Target Market

Arrow and target

Who actually buys Ocean Spray? Do these consumers match the intended target market of Ocean Spray?

Thought bubble

What motivates the target market to purchase Ocean Spray?

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What other target market should Ocean Spray look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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