Ocean Spray Consumer Insights

Who buys Ocean Spray?

A Ocean Spray consumer is generally very low income, African American, and senior age. Ocean Spray consumers are more likely to purchase Ocean Spray during larger pantry stocking trips. Brands such as French's, Mott's, and Libby's also tend to be purchased in the same trip. See sample consumer insights data below.

Ocean Spray Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
5.3%
Total Basket $ (median)
$56.72

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ocean Spray Consumer Demographics

demographic
index
Female
99
Male
113
<24
114
25-34
87
35-44
93
45-54
113
55-64
125
65+
148
African American
233
Asian
77
Caucasian
93
Hispanic
113
demographic
index
Has Kids
92
No Kids
118
- $20k
114
$20k-40k
101
$40k-60k
101
$60k-80k
97
$80k-100k
98
$100k-125k
95
$125k +
99
No College
98
College
100
Adv. Degree
103

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Ocean Spray Basket Affinity & Size

brand
basket affinity
French's 3.8x
Mott's 3.8x
Libby's 3.8x
V8 3.8x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
425

Where is Ocean Spray Purchased?

channels
index
Beauty
109
Club
53
Dollar
57
Drug
44
Food
148
Gas & Convenience
42
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.2x
Canada Dry 1.2x
Boars Head 1.2x
Tropicana 1.2x

How Did They Pay?

method
index
Cash
106
Credit
99
Debit
95
Food Stamps
134

When is Ocean Spray Purchased?

day of week
Sun
17.5%
Mon
13.1%
Tue
12.6%
Wed
12.2%
Thu
11.9%
Fri
14.5%
Sat
18.2%
time of day
Morning
14.8%
Noon
16.8%
Afternoon
34.4%
Evening
27.2%
Late
6.9%

About Our Ocean Spray Consumer Insights

How do we know who buys Ocean Spray? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Ocean Spray consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.