Ocean Spray Craisins Consumer Insights

Who buys Ocean Spray Craisins?

A Ocean Spray Craisins consumer is generally very high income, Asian, and senior age. Ocean Spray Craisins consumers are more likely to purchase Ocean Spray Craisins during larger pantry stocking trips. Brands such as Ocean Spray, Planters, and Quaker also tend to be purchased in the same trip. See sample consumer insights data below.

Ocean Spray Craisins Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.3%
Total Basket $ (median)
$68.99

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ocean Spray Craisins Consumer Demographics

demographic
index
Female
99
Male
110
<24
79
25-34
90
35-44
98
45-54
99
55-64
132
65+
168
African American
110
Asian
119
Caucasian
100
Hispanic
82
demographic
index
Has Kids
95
No Kids
111
- $20k
74
$20k-40k
84
$40k-60k
95
$60k-80k
104
$80k-100k
112
$100k-125k
114
$125k +
115
No College
71
College
100
Adv. Degree
134

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Ocean Spray Craisins Basket Affinity & Size

brand
basket affinity
Ocean Spray 4.7x
Planters 4.7x
Quaker 4.3x
Swanson 4.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
464

Where is Ocean Spray Craisins Purchased?

channels
index
Club
229
Dollar
58
Drug
12
Food
145
Gas & Convenience
7
Mass
55
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.4x
Sabra 1.4x
Nabisco Triscuit 1.3x
Dannon 1.3x

How Did They Pay?

method
index
Cash
79
Credit
122
Debit
93
Food Stamps
82

When is Ocean Spray Craisins Purchased?

day of week
Sun
17.8%
Mon
13.9%
Tue
12.3%
Wed
12.5%
Thu
12.2%
Fri
13.9%
Sat
17.3%
time of day
Morning
14.5%
Noon
18.9%
Afternoon
36.4%
Evening
25.3%
Late
4.9%

About Our Ocean Spray Craisins Consumer Insights

How do we know who buys Ocean Spray Craisins? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Ocean Spray Craisins consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.