O-Cedar Consumer Insights

Who buys O-Cedar?

A O-Cedar consumer is generally very low income, African American, and adolescent age. O-Cedar consumers are more likely to purchase O-Cedar during larger pantry stocking trips. Brands such as Swiffer, Clorox, and Lysol also tend to be purchased in the same trip. See sample consumer insights data below.

O-Cedar Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.98
% of Basket $ (median)
10.3%
Total Basket $ (median)
$67.88

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

O-Cedar Consumer Demographics

demographic
index
Female
100
Male
99
<24
117
25-34
108
35-44
92
45-54
96
55-64
111
65+
109
African American
137
Asian
76
Caucasian
97
Hispanic
128
demographic
index
Has Kids
96
No Kids
110
- $20k
119
$20k-40k
118
$40k-60k
107
$60k-80k
102
$80k-100k
88
$100k-125k
83
$125k +
78
No College
117
College
99
Adv. Degree
85

Understand O-Cedar Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

O-Cedar Basket Affinity & Size

brand
basket affinity
Swiffer 10.0x
Clorox 9.3x
Lysol 8.4x
Gain 7.7x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
339

Where is O-Cedar Purchased?

channels
index
Club
55
Dollar
116
Drug
49
Food
5
Mass
191
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.5x
Blue Bonnet 1.5x
Hawaiian Punch 1.4x
Farmers Market 1.4x

How Did They Pay?

method
index
Cash
94
Credit
96
Debit
112
Food Stamps
76

When is O-Cedar Purchased?

day of week
Sun
16.4%
Mon
13.2%
Tue
11.8%
Wed
12.2%
Thu
13.0%
Fri
15.3%
Sat
18.2%
time of day
Morning
16.0%
Noon
17.7%
Afternoon
34.6%
Evening
24.1%
Late
7.5%

About Our O-Cedar Consumer Insights

How do we know who buys O-Cedar? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the O-Cedar consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.