O-Cel-O Consumer Insights

Who buys O-Cel-O? A O-Cel-O consumer is generally very high income, Caucasian, and adolescent age. O-Cel-O consumers are more likely to purchase O-Cel-O during larger pantry stocking trips. Brands such as Lysol, Swiffer, and Clorox also tend to be purchased in the same trip. Sample consumer insights data below.

O-Cel-O Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.8%
Total Basket $ (median)
$61.95

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

O-Cel-O Consumer Demographics

demographic
index
Female
101
Male
86
<24
120
25-34
94
35-44
98
45-54
110
55-64
97
65+
99
African American
78
Asian
77
Caucasian
106
Hispanic
74
demographic
index
Has Kids
98
No Kids
104
- $20k
84
$20k-40k
92
$40k-60k
102
$60k-80k
101
$80k-100k
95
$100k-125k
106
$125k +
116
No College
84
College
101
Adv. Degree
115

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O-Cel-O Basket Affinity & Size

brand
basket affinity
Lysol 7.8x
Swiffer 7.2x
Clorox 7.1x
Gain 7.0x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
380

Where is O-Cel-O Purchased?

channels
index
Beauty
23
Dollar
332
Drug
46
Food
31
Gas & Convenience
1
Mass
176
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.4x
Utz 1.4x
Dannon Danimals 1.4x
Duncan Hines 1.3x

How Did They Pay?

method
index
Cash
83
Credit
108
Debit
109
Food Stamps
45

When is O-Cel-O Purchased?

day of week
Sun
17.8%
Mon
13.7%
Tue
12.3%
Wed
11.6%
Thu
12.1%
Fri
14.8%
Sat
17.7%
time of day
Morning
17.3%
Noon
18.2%
Afternoon
33.5%
Evening
24.8%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do O-Cel-O consumers purchase?

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Why do O-Cel-O consumers try new brands?

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Where do O-Cel-O consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the O-Cel-O Target Market

Arrow and target

Who actually buys O-Cel-O? Do these consumers match the intended target market of O-Cel-O?

Thought bubble

What motivates the target market to purchase O-Cel-O?

magnifying glass

What other target market should O-Cel-O look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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