O-Cel-O Consumer Insights

Who buys O-Cel-O?

A O-Cel-O consumer is generally very high income, Caucasian, and adolescent age. O-Cel-O consumers are more likely to purchase O-Cel-O during larger pantry stocking trips. Brands such as Lysol, Swiffer, and Clorox also tend to be purchased in the same trip. See sample consumer insights data below.

O-Cel-O Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.8%
Total Basket $ (median)
$61.95

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

O-Cel-O Consumer Demographics

demographic
index
Female
101
Male
86
<24
120
25-34
94
35-44
98
45-54
110
55-64
97
65+
99
African American
78
Asian
77
Caucasian
106
Hispanic
74
demographic
index
Has Kids
98
No Kids
104
- $20k
84
$20k-40k
92
$40k-60k
102
$60k-80k
101
$80k-100k
95
$100k-125k
106
$125k +
116
No College
84
College
101
Adv. Degree
115

Understand O-Cel-O Consumer Behavior

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O-Cel-O Basket Affinity & Size

brand
basket affinity
Lysol 7.8x
Swiffer 7.2x
Clorox 7.1x
Gain 7.0x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
380

Where is O-Cel-O Purchased?

channels
index
Beauty
23
Dollar
332
Drug
46
Food
31
Gas & Convenience
1
Mass
176
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.4x
Utz 1.4x
Dannon Danimals 1.4x
Duncan Hines 1.3x

How Did They Pay?

method
index
Cash
83
Credit
108
Debit
109
Food Stamps
45

When is O-Cel-O Purchased?

day of week
Sun
17.8%
Mon
13.7%
Tue
12.3%
Wed
11.6%
Thu
12.1%
Fri
14.8%
Sat
17.7%
time of day
Morning
17.3%
Noon
18.2%
Afternoon
33.5%
Evening
24.8%
Late
6.2%

About Our O-Cel-O Consumer Insights

How do we know who buys O-Cel-O? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the O-Cel-O consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.