Odom's Tennessee Pride Consumer Insights

Who buys Odom's Tennessee Pride? Odom's Tennessee Pride consumers are generally higher income, African American, and upper middle age. Odom's Tennessee Pride consumers are more likely to purchase Odom's Tennessee Pride during larger pantry stocking trips. Brands such as Boars Head, Sargento, and Snyders Of Hanover also tend to be purchased in the same trip. Sample consumer insights data below.

Odom's Tennessee Pride Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
6.7%
Total Basket $ (median)
$74.81

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Odom's Tennessee Pride Consumer Demographics

demographic
index
Female
97
Male
134
<24
85
25-34
71
35-44
95
45-54
148
55-64
103
65+
99
African American
151
Asian
20
Caucasian
113
Hispanic
53
demographic
index
Has Kids
108
No Kids
82
- $20k
65
$20k-40k
74
$40k-60k
88
$60k-80k
92
$80k-100k
97
$100k-125k
152
$125k +
144
No College
72
College
97
Adv. Degree
148

Understand Odom's Tennessee Pride Consumer Behavior

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Odom's Tennessee Pride Basket Affinity & Size

brand
basket affinity
Boars Head 11.4x
Sargento 5.9x
Snyders Of Hanover 5.7x
Arnold 5.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
499

Where is Odom's Tennessee Pride Purchased?

channels
index
Drug
0
Food
253
Gas & Convenience
5
Mass
32
regions
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What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.7x
Boars Head 2.5x
Sunbeam 1.9x
Entenmann's 1.9x

How Did They Pay?

method
index
Cash
84
Credit
109
Debit
103
Food Stamps
102

When is Odom's Tennessee Pride Purchased?

day of week
Sun
22.8%
Mon
12.3%
Tue
10.5%
Wed
10.3%
Thu
11.6%
Fri
12.4%
Sat
20.1%
time of day
Morning
16.0%
Noon
14.8%
Afternoon
35.3%
Evening
30.5%
Late
3.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Odom's Tennessee Pride consumers purchase?

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Why do Odom's Tennessee Pride consumers try new brands?

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Where do Odom's Tennessee Pride consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Odom's Tennessee Pride Target Market

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Who actually buys Odom's Tennessee Pride? Do these consumers match the intended target market of Odom's Tennessee Pride?

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What motivates the target market to purchase Odom's Tennessee Pride?

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What other target market should Odom's Tennessee Pride look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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