Odor-Eaters Consumer Insights

Who buys Odor-Eaters?

A Odor-Eaters consumer is generally slightly higher income, Hispanic, and adolescent age. Odor-Eaters consumers are more likely to purchase Odor-Eaters during larger pantry stocking trips. Brands such as Listerine, TRESemme, and Oral-B also tend to be purchased in the same trip. See sample consumer insights data below.

Odor-Eaters Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.27
% of Basket $ (median)
9.3%
Total Basket $ (median)
$46.08

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Odor-Eaters Consumer Demographics

demographic
index
Female
97
Male
125
<24
120
25-34
89
35-44
111
45-54
105
55-64
77
65+
60
African American
92
Asian
100
Caucasian
94
Hispanic
152
demographic
index
Has Kids
100
No Kids
100
- $20k
90
$20k-40k
97
$40k-60k
107
$60k-80k
103
$80k-100k
109
$100k-125k
98
$125k +
87
No College
105
College
101
Adv. Degree
89

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Odor-Eaters Basket Affinity & Size

brand
basket affinity
Listerine 8.9x
TRESemme 7.0x
Oral-B 6.8x
Energizer 6.6x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
280

Where is Odor-Eaters Purchased?

channels
index
Beauty
19
Dollar
245
Drug
150
Food
3
Mass
185
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.7x
Diet Mountain Dew 1.7x
Monster Energy 1.6x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
97
Credit
93
Debit
118
Food Stamps
34

When is Odor-Eaters Purchased?

day of week
Sun
19.5%
Mon
11.8%
Tue
11.4%
Wed
11.6%
Thu
11.7%
Fri
13.4%
Sat
20.5%
time of day
Morning
15.5%
Noon
15.2%
Afternoon
32.4%
Evening
29.1%
Late
7.9%

Get More Odor-Eaters Data

Contact us for the latest Odor-Eaters consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Odor-Eaters consumers switch to?

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Why do consumers stop buying Odor-Eaters products?

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Which retailers do Odor-Eaters shoppers prefer to shop at?

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What motivates consumers to try Odor-Eaters products?

Research the Odor-Eaters Target Market

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Who actually buys Odor-Eaters? Do these consumers match the intended target market of Odor-Eaters?

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What motivates the target market to purchase Odor-Eaters?

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What other target market should Odor-Eaters look at?

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Which other brands have a similar target market?

About Our Odor-Eaters Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.