Odwalla Consumer Insights

Who buys Odwalla?

A Odwalla consumer is generally very low income, Asian, and adolescent age. Odwalla consumers are more likely to purchase Odwalla during larger pantry stocking trips. Brands such as Bolthouse Farms, Fresh Selections, and Horizon Organic also tend to be purchased in the same trip. See sample consumer insights data below.

Odwalla Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
9.6%
Total Basket $ (median)
$31.21

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Odwalla Consumer Demographics

demographic
index
Female
93
Male
165
<24
164
25-34
129
35-44
93
45-54
82
55-64
67
65+
78
African American
127
Asian
212
Caucasian
83
Hispanic
97
demographic
index
Has Kids
90
No Kids
122
- $20k
117
$20k-40k
111
$40k-60k
95
$60k-80k
80
$80k-100k
100
$100k-125k
104
$125k +
107
No College
63
College
106
Adv. Degree
114

Understand Odwalla Consumer Behavior

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Odwalla Basket Affinity & Size

brand
basket affinity
Bolthouse Farms 15.5x
Fresh Selections 7.0x
Horizon Organic 5.6x
Oroweat 5.2x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
318

Where is Odwalla Purchased?

channels
index
Club
57
Dollar
62
Drug
58
Food
216
Gas & Convenience
19
Mass
35
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.8x
Fresh Selections 1.8x
Oroweat 1.7x
Bolthouse Farms 1.7x

How Did They Pay?

method
index
Cash
116
Credit
94
Debit
98
Food Stamps
105

When is Odwalla Purchased?

day of week
Sun
17.6%
Mon
14.1%
Tue
14.4%
Wed
12.4%
Thu
12.1%
Fri
13.6%
Sat
15.8%
time of day
Morning
16.2%
Noon
13.5%
Afternoon
31.9%
Evening
29.2%
Late
9.2%

Get More Odwalla Data

Contact us for the latest Odwalla consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Odwalla consumers switch to?

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Why do consumers stop buying Odwalla products?

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Which retailers do Odwalla shoppers prefer to shop at?

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What motivates consumers to try Odwalla products?

Research the Odwalla Target Market

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Who actually buys Odwalla? Do these consumers match the intended target market of Odwalla?

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What motivates the target market to buy Odwalla?

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What other target market should Odwalla look at?

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Which other brands have a similar target market?

About Our Odwalla Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.