OFF! Consumer Insights

Who buys OFF!? OFF! consumers are generally very low income, Asian, and young adult age. OFF! consumers are more likely to purchase OFF! during larger pantry stocking trips. Brands such as Neutrogena, Energizer, and Listerine also tend to be purchased in the same trip. Sample consumer insights data below.

OFF! Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.88
% of Basket $ (median)
11.0%
Total Basket $ (median)
$53.56

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

OFF! Consumer Demographics

demographic
index
Female
101
Male
88
<24
88
25-34
105
35-44
99
45-54
104
55-64
92
65+
68
African American
99
Asian
102
Caucasian
101
Hispanic
95
demographic
index
Has Kids
101
No Kids
98
- $20k
108
$20k-40k
90
$40k-60k
97
$60k-80k
100
$80k-100k
107
$100k-125k
107
$125k +
100
No College
90
College
99
Adv. Degree
116

Understand OFF! Consumer Behavior

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OFF! Basket Affinity & Size

brand
basket affinity
Neutrogena 7.4x
Energizer 7.0x
Listerine 6.1x
Archer Farms 6.1x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
301

Where is OFF! Purchased?

channels
index
Beauty
55
Club
63
Dollar
156
Drug
245
Food
16
Gas & Convenience
6
Mass
150
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.3x
Ro-Tel 1.3x
Kelloggs Froot Loops 1.3x
Marlboro Gold Pack 1.3x

How Did They Pay?

method
index
Cash
97
Credit
102
Debit
104
Food Stamps
49

When is OFF! Purchased?

day of week
Sun
14.2%
Mon
11.1%
Tue
11.7%
Wed
12.0%
Thu
14.0%
Fri
18.0%
Sat
19.1%
time of day
Morning
14.6%
Noon
17.6%
Afternoon
32.6%
Evening
28.2%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do OFF! consumers purchase?

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Why do OFF! consumers try new brands?

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Where do OFF! consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the OFF! Target Market

Arrow and target

Who actually buys OFF!? Do these consumers match the intended target market of OFF!?

Thought bubble

What motivates the target market to purchase OFF!?

magnifying glass

What other target market should OFF! look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us