OFF! Consumer Insights

Who buys OFF!?

A OFF! consumer is generally very low income, Asian, and young adult age. OFF! consumers are more likely to purchase OFF! during larger pantry stocking trips. Brands such as Neutrogena, Energizer, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

OFF! Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.88
% of Basket $ (median)
11.0%
Total Basket $ (median)
$53.56

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

OFF! Consumer Demographics

demographic
index
Female
101
Male
88
<24
88
25-34
105
35-44
99
45-54
104
55-64
92
65+
68
African American
99
Asian
102
Caucasian
101
Hispanic
95
demographic
index
Has Kids
101
No Kids
98
- $20k
108
$20k-40k
90
$40k-60k
97
$60k-80k
100
$80k-100k
107
$100k-125k
107
$125k +
100
No College
90
College
99
Adv. Degree
116

Understand OFF! Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

OFF! Basket Affinity & Size

brand
basket affinity
Neutrogena 7.4x
Energizer 7.0x
Listerine 6.1x
Archer Farms 6.1x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
301

Where is OFF! Purchased?

channels
index
Beauty
55
Club
63
Dollar
156
Drug
245
Food
16
Gas & Convenience
6
Mass
150
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.3x
Ro-Tel 1.3x
Kelloggs Froot Loops 1.3x
Marlboro Gold Pack 1.3x

How Did They Pay?

method
index
Cash
97
Credit
102
Debit
104
Food Stamps
49

When is OFF! Purchased?

day of week
Sun
14.2%
Mon
11.1%
Tue
11.7%
Wed
12.0%
Thu
14.0%
Fri
18.0%
Sat
19.1%
time of day
Morning
14.6%
Noon
17.6%
Afternoon
32.6%
Evening
28.2%
Late
7.0%

Get More OFF! Data

Contact us for the latest OFF! consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do OFF! consumers switch to?

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Why do consumers stop buying OFF! products?

Store front

Which retailers do OFF! shoppers prefer to shop at?

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What motivates consumers to try OFF! products?

Research the OFF! Target Market

Arrow and target

Who actually buys OFF!? Do these consumers match the intended target market of OFF!?

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What motivates the target market to purchase OFF!?

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What other target market should OFF! look at?

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Which other brands have a similar target market?

About Our OFF! Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.