Offray Consumer Insights

Who buys Offray?

A Offray consumer is generally very low income, Hispanic, and older age. Offray consumers are more likely to purchase Offray during larger pantry stocking trips. Brands such as Hershey's Kisses, Crayola, and Hefty also tend to be purchased in the same trip. See sample consumer insights data below.

Offray Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.97
% of Basket $ (median)
4.6%
Total Basket $ (median)
$43.24

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Offray Consumer Demographics

demographic
index
Female
106
Male
44
<24
102
25-34
108
35-44
96
45-54
88
55-64
123
65+
92
African American
58
Asian
52
Caucasian
104
Hispanic
108
demographic
index
Has Kids
101
No Kids
97
- $20k
115
$20k-40k
101
$40k-60k
102
$60k-80k
109
$80k-100k
108
$100k-125k
90
$125k +
72
No College
111
College
96
Adv. Degree
105

Understand Offray Consumer Behavior

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Offray Basket Affinity & Size

brand
basket affinity
Hershey's Kisses 7.6x
Crayola 7.1x
Hefty 5.8x
Duncan Hines 5.4x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
191
Pantry Stocking (21+ Items)
317

Where is Offray Purchased?

channels
index
Club
1
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.5x
Ro-Tel 1.5x
Armour 1.5x
Borden 1.5x

How Did They Pay?

method
index
Cash
102
Credit
89
Debit
116
Food Stamps
68

When is Offray Purchased?

day of week
Sun
13.1%
Mon
13.1%
Tue
14.4%
Wed
12.8%
Thu
13.2%
Fri
16.3%
Sat
17.1%
time of day
Morning
18.3%
Noon
16.9%
Afternoon
31.2%
Evening
25.5%
Late
8.0%

About Our Offray Consumer Insights

How do we know who buys Offray? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Offray consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.