Oh Boy! Oberto Consumer Insights

Who buys Oh Boy! Oberto?

A Oh Boy! Oberto consumer is generally very high income, Asian, and older age. Oh Boy! Oberto consumers are more likely to purchase Oh Boy! Oberto during larger pantry stocking trips. Brands such as Jack Link's, Almond Breeze, and Hillshire Farm also tend to be purchased in the same trip. See sample consumer insights data below.

Oh Boy! Oberto Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.98
% of Basket $ (median)
11.4%
Total Basket $ (median)
$43.55

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Oh Boy! Oberto Consumer Demographics

demographic
index
Female
94
Male
156
<24
84
25-34
92
35-44
104
45-54
90
55-64
139
65+
89
African American
61
Asian
124
Caucasian
102
Hispanic
77
demographic
index
Has Kids
100
No Kids
101
- $20k
110
$20k-40k
94
$40k-60k
90
$60k-80k
84
$80k-100k
100
$100k-125k
96
$125k +
145
No College
110
College
100
Adv. Degree
90

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Oh Boy! Oberto Basket Affinity & Size

brand
basket affinity
Jack Link's 24.2x
Almond Breeze 5.0x
Hillshire Farm 4.7x
Sparkling Ice 4.6x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
311

Where is Oh Boy! Oberto Purchased?

channels
index
Club
197
Dollar
129
Drug
237
Food
61
Gas & Convenience
18
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jack Link's 2.0x
Red Bull 1.6x
Monster Energy 1.6x
Armour 1.5x

How Did They Pay?

method
index
Cash
134
Credit
84
Debit
96
Food Stamps
138

When is Oh Boy! Oberto Purchased?

day of week
Sun
15.7%
Mon
12.8%
Tue
12.6%
Wed
12.2%
Thu
12.4%
Fri
15.4%
Sat
18.9%
time of day
Morning
13.7%
Noon
16.3%
Afternoon
32.4%
Evening
29.5%
Late
8.1%

About Our Oh Boy! Oberto Consumer Insights

How do we know who buys Oh Boy! Oberto? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Oh Boy! Oberto consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.