O'Keeffe's Working Hands Consumer Insights

Who buys O'Keeffe's Working Hands?

A O'Keeffe's Working Hands consumer is generally slightly higher income, Caucasian, and senior age. O'Keeffe's Working Hands consumers are more likely to purchase O'Keeffe's Working Hands during larger pantry stocking trips. Brands such as Sparkling Ice, Olay, and CoverGirl also tend to be purchased in the same trip. See sample consumer insights data below.

O'Keeffe's Working Hands Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.47
% of Basket $ (median)
15.0%
Total Basket $ (median)
$43.09

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

O'Keeffe's Working Hands Consumer Demographics

demographic
index
Female
101
Male
87
<24
116
25-34
79
35-44
86
45-54
124
55-64
152
65+
165
African American
28
Asian
50
Caucasian
115
Hispanic
56
demographic
index
Has Kids
88
No Kids
127
- $20k
85
$20k-40k
104
$40k-60k
102
$60k-80k
105
$80k-100k
118
$100k-125k
88
$125k +
84
No College
119
College
100
Adv. Degree
80

Understand O'Keeffe's Working Hands Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

O'Keeffe's Working Hands Basket Affinity & Size

brand
basket affinity
Sparkling Ice 8.8x
Olay 8.4x
CoverGirl 7.9x
Secret 6.8x
basket size
index
Urgent Need (1-2 Items)
54
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
121
Pantry Stocking (21+ Items)
212

Where is O'Keeffe's Working Hands Purchased?

channels
index
Beauty
511
Drug
418
Food
3
Gas & Convenience
13
Mass
153
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.6x
Cool Whip 1.5x
Twizzlers 1.5x
CoverGirl 1.4x

How Did They Pay?

method
index
Cash
118
Credit
107
Debit
93
Food Stamps
32

When is O'Keeffe's Working Hands Purchased?

day of week
Sun
15.7%
Mon
12.4%
Tue
11.4%
Wed
11.9%
Thu
11.6%
Fri
16.0%
Sat
21.0%
time of day
Morning
14.2%
Noon
16.9%
Afternoon
33.9%
Evening
27.4%
Late
7.6%

About Our O'Keeffe's Working Hands Consumer Insights

How do we know who buys O'Keeffe's Working Hands? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the O'Keeffe's Working Hands consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.