O'Keeffe's Working Hands Consumer Insights

Who buys O'Keeffe's Working Hands? A O'Keeffe's Working Hands consumer is generally slightly higher income, Caucasian, and senior age. O'Keeffe's Working Hands consumers are more likely to purchase O'Keeffe's Working Hands during larger pantry stocking trips. Brands such as Sparkling Ice, Olay, and CoverGirl also tend to be purchased in the same trip. Sample consumer insights data below.

O'Keeffe's Working Hands Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.47
% of Basket $ (median)
15.0%
Total Basket $ (median)
$43.09

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O'Keeffe's Working Hands Consumer Demographics

demographic
index
Female
101
Male
87
<24
116
25-34
79
35-44
86
45-54
124
55-64
152
65+
165
African American
28
Asian
50
Caucasian
115
Hispanic
56
demographic
index
Has Kids
88
No Kids
127
- $20k
85
$20k-40k
104
$40k-60k
102
$60k-80k
105
$80k-100k
118
$100k-125k
88
$125k +
84
No College
119
College
100
Adv. Degree
80

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O'Keeffe's Working Hands Basket Affinity & Size

brand
basket affinity
Sparkling Ice 8.8x
Olay 8.4x
CoverGirl 7.9x
Secret 6.8x
basket size
index
Urgent Need (1-2 Items)
54
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
121
Pantry Stocking (21+ Items)
212

Where is O'Keeffe's Working Hands Purchased?

channels
index
Beauty
511
Drug
418
Food
3
Gas & Convenience
13
Mass
153
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.6x
Cool Whip 1.5x
Twizzlers 1.5x
CoverGirl 1.4x

How Did They Pay?

method
index
Cash
118
Credit
107
Debit
93
Food Stamps
32

When is O'Keeffe's Working Hands Purchased?

day of week
Sun
15.7%
Mon
12.4%
Tue
11.4%
Wed
11.9%
Thu
11.6%
Fri
16.0%
Sat
21.0%
time of day
Morning
14.2%
Noon
16.9%
Afternoon
33.9%
Evening
27.4%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do O'Keeffe's Working Hands consumers purchase?

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Why do O'Keeffe's Working Hands consumers try new brands?

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Where do O'Keeffe's Working Hands consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the O'Keeffe's Working Hands Target Market

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Who actually buys O'Keeffe's Working Hands? Do these consumers match the intended target market of O'Keeffe's Working Hands?

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What motivates the target market to purchase O'Keeffe's Working Hands?

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What other target market should O'Keeffe's Working Hands look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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