Ol' Roy Consumer Insights

Who buys Ol' Roy? A Ol' Roy consumer is generally very low income, Caucasian, and older age. Ol' Roy consumers are more likely to purchase Ol' Roy during larger pantry stocking trips. Brands such as Purina Friskies, Sunny Meadow, and Bar-S also tend to be purchased in the same trip. Sample consumer insights data below.

Ol' Roy Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.50
% of Basket $ (median)
8.6%
Total Basket $ (median)
$64.14

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ol' Roy Consumer Demographics

demographic
index
Female
102
Male
82
<24
88
25-34
81
35-44
88
45-54
136
55-64
141
65+
91
African American
43
Asian
22
Caucasian
114
Hispanic
69
demographic
index
Has Kids
91
No Kids
120
- $20k
125
$20k-40k
123
$40k-60k
120
$60k-80k
116
$80k-100k
87
$100k-125k
65
$125k +
43
No College
150
College
93
Adv. Degree
75

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Ol' Roy Basket Affinity & Size

brand
basket affinity
Purina Friskies 6.0x
Sunny Meadow 6.0x
Bar-S 5.8x
Farmers Market 5.7x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
400

Where is Ol' Roy Purchased?

channels
index
Dollar
0
Drug
0
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.8x
Sunbeam 1.7x
Armour 1.7x
Diet Mountain Dew 1.7x

How Did They Pay?

method
index
Cash
115
Credit
66
Debit
131
Food Stamps
72

When is Ol' Roy Purchased?

day of week
Sun
15.8%
Mon
11.6%
Tue
11.4%
Wed
11.9%
Thu
12.1%
Fri
17.1%
Sat
20.1%
time of day
Morning
14.1%
Noon
16.1%
Afternoon
34.6%
Evening
27.3%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ol' Roy consumers purchase?

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Why do Ol' Roy consumers try new brands?

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Where do Ol' Roy consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ol' Roy Target Market

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Who actually buys Ol' Roy? Do these consumers match the intended target market of Ol' Roy?

Thought bubble

What motivates the target market to purchase Ol' Roy?

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What other target market should Ol' Roy look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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