Ol' Roy Consumer Insights

Who buys Ol' Roy?

A Ol' Roy consumer is generally very low income, Caucasian, and older age. Ol' Roy consumers are more likely to purchase Ol' Roy during larger pantry stocking trips. Brands such as Purina Friskies, Sunny Meadow, and Bar-S also tend to be purchased in the same trip. See sample consumer insights data below.

Ol' Roy Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.50
% of Basket $ (median)
8.6%
Total Basket $ (median)
$64.14

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ol' Roy Consumer Demographics

demographic
index
Female
102
Male
82
<24
88
25-34
81
35-44
88
45-54
136
55-64
141
65+
91
African American
43
Asian
22
Caucasian
114
Hispanic
69
demographic
index
Has Kids
91
No Kids
120
- $20k
125
$20k-40k
123
$40k-60k
120
$60k-80k
116
$80k-100k
87
$100k-125k
65
$125k +
43
No College
150
College
93
Adv. Degree
75

Understand Ol' Roy Consumer Behavior

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Ol' Roy Basket Affinity & Size

brand
basket affinity
Purina Friskies 6.0x
Sunny Meadow 6.0x
Bar-S 5.8x
Farmers Market 5.7x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
400

Where is Ol' Roy Purchased?

channels
index
Dollar
0
Drug
0
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.8x
Sunbeam 1.7x
Armour 1.7x
Diet Mountain Dew 1.7x

How Did They Pay?

method
index
Cash
115
Credit
66
Debit
131
Food Stamps
72

When is Ol' Roy Purchased?

day of week
Sun
15.8%
Mon
11.6%
Tue
11.4%
Wed
11.9%
Thu
12.1%
Fri
17.1%
Sat
20.1%
time of day
Morning
14.1%
Noon
16.1%
Afternoon
34.6%
Evening
27.3%
Late
7.9%

Get More Ol' Roy Data

Contact us for the latest Ol' Roy consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Ol' Roy consumers switch to?

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Why do consumers stop buying Ol' Roy products?

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Which retailers do Ol' Roy shoppers prefer to shop at?

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What motivates consumers to try Ol' Roy products?

Research the Ol' Roy Target Market

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Who actually buys Ol' Roy? Do these consumers match the intended target market of Ol' Roy?

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What motivates the target market to purchase Ol' Roy?

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What other target market should Ol' Roy look at?

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Which other brands have a similar target market?

About Our Ol' Roy Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.