Olay Consumer Insights

Who buys Olay?

A Olay consumer is generally very low income, Asian, and senior age. Olay consumers are more likely to purchase Olay during larger pantry stocking trips. Brands such as Secret, Neutrogena, and TRESemme also tend to be purchased in the same trip. Sample consumer insights data below.

Olay Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.47
% of Basket $ (median)
13.4%
Total Basket $ (median)
$48.14

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Olay Consumer Demographics

demographic
index
Female
101
Male
90
<24
108
25-34
96
35-44
95
45-54
101
55-64
120
65+
137
African American
124
Asian
195
Caucasian
86
Hispanic
128
demographic
index
Has Kids
89
No Kids
124
- $20k
109
$20k-40k
98
$40k-60k
101
$60k-80k
96
$80k-100k
96
$100k-125k
102
$125k +
103
No College
96
College
100
Adv. Degree
106

Understand Olay Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Olay Basket Affinity & Size

brand
basket affinity
Secret 10.6x
Neutrogena 7.6x
TRESemme 7.5x
CoverGirl 7.5x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
307

Where is Olay Purchased?

channels
index
Beauty
362
Club
88
Dollar
70
Drug
346
Food
45
Gas & Convenience
1
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.3x
Listerine 1.2x
Huggies 1.2x
Cottonelle 1.2x

How Did They Pay?

method
index
Cash
105
Credit
105
Debit
97
Food Stamps
33

When is Olay Purchased?

day of week
Sun
16.3%
Mon
12.9%
Tue
12.8%
Wed
12.6%
Thu
12.4%
Fri
15.3%
Sat
17.8%
time of day
Morning
14.1%
Noon
18.0%
Afternoon
34.9%
Evening
26.3%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Olay consumers purchase?

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Why do Olay consumers try new brands?

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Where do Olay consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Olay Target Market

Arrow and target

Who actually buys Olay? Do these consumers match the intended target market of Olay?

Thought bubble

What motivates the target market to purchase Olay?

magnifying glass

What other target market should Olay look at?

venn diagram

Which other brands have a similar target market?

About Our Olay Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.