Olay Consumer Insights

Who buys Olay?

A Olay consumer is generally very low income, Asian, and senior age. Olay consumers are more likely to purchase Olay during larger pantry stocking trips. Brands such as Secret, Neutrogena, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

Olay Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.47
% of Basket $ (median)
13.4%
Total Basket $ (median)
$48.14

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Olay Consumer Demographics

demographic
index
Female
101
Male
90
<24
108
25-34
96
35-44
95
45-54
101
55-64
120
65+
137
African American
124
Asian
195
Caucasian
86
Hispanic
128
demographic
index
Has Kids
89
No Kids
124
- $20k
109
$20k-40k
98
$40k-60k
101
$60k-80k
96
$80k-100k
96
$100k-125k
102
$125k +
103
No College
96
College
100
Adv. Degree
106

Understand Olay Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Olay Basket Affinity & Size

brand
basket affinity
Secret 10.6x
Neutrogena 7.6x
TRESemme 7.5x
CoverGirl 7.5x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
307

Where is Olay Purchased?

channels
index
Beauty
362
Club
88
Dollar
70
Drug
346
Food
45
Gas & Convenience
1
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.3x
Listerine 1.2x
Huggies 1.2x
Cottonelle 1.2x

How Did They Pay?

method
index
Cash
105
Credit
105
Debit
97
Food Stamps
33

When is Olay Purchased?

day of week
Sun
16.3%
Mon
12.9%
Tue
12.8%
Wed
12.6%
Thu
12.4%
Fri
15.3%
Sat
17.8%
time of day
Morning
14.1%
Noon
18.0%
Afternoon
34.9%
Evening
26.3%
Late
6.6%

About Our Olay Consumer Insights

How do we know who buys Olay? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Olay consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.