Olay Regenerist Consumer Insights

Who buys Olay Regenerist? A Olay Regenerist consumer is generally very high income, Asian, and older age. Olay Regenerist consumers are more likely to purchase Olay Regenerist during larger pantry stocking trips. Brands such as Neutrogena, Listerine, and CoverGirl also tend to be purchased in the same trip. Sample consumer insights data below.

Olay Regenerist Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$21.99
% of Basket $ (median)
40.7%
Total Basket $ (median)
$53.98

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Olay Regenerist Consumer Demographics

demographic
index
Female
101
Male
87
<24
83
25-34
75
35-44
93
45-54
111
55-64
173
65+
159
African American
76
Asian
255
Caucasian
86
Hispanic
104
demographic
index
Has Kids
85
No Kids
134
- $20k
92
$20k-40k
84
$40k-60k
93
$60k-80k
93
$80k-100k
101
$100k-125k
123
$125k +
127
No College
81
College
99
Adv. Degree
130

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Olay Regenerist Basket Affinity & Size

brand
basket affinity
Neutrogena 13.1x
Listerine 10.0x
CoverGirl 8.8x
Cascade 7.6x
basket size
index
Urgent Need (1-2 Items)
46
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
182

Where is Olay Regenerist Purchased?

channels
index
Beauty
458
Club
169
Dollar
15
Drug
614
Food
38
Gas & Convenience
1
Mass
60
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.6x
CoverGirl 1.4x
TRESemme 1.4x
Scott 1.4x

How Did They Pay?

method
index
Cash
103
Credit
131
Debit
78
Food Stamps
21

When is Olay Regenerist Purchased?

day of week
Sun
16.9%
Mon
14.0%
Tue
12.8%
Wed
13.0%
Thu
10.8%
Fri
15.1%
Sat
17.3%
time of day
Morning
14.2%
Noon
19.0%
Afternoon
37.5%
Evening
23.4%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Olay Regenerist consumers purchase?

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Why do Olay Regenerist consumers try new brands?

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Where do Olay Regenerist consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Olay Regenerist Target Market

Arrow and target

Who actually buys Olay Regenerist? Do these consumers match the intended target market of Olay Regenerist?

Thought bubble

What motivates the target market to purchase Olay Regenerist?

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What other target market should Olay Regenerist look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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