Olay Regenerist Consumer Insights

Who buys Olay Regenerist?

A Olay Regenerist consumer is generally very high income, Asian, and older age. Olay Regenerist consumers are more likely to purchase Olay Regenerist during larger pantry stocking trips. Brands such as Neutrogena, Listerine, and CoverGirl also tend to be purchased in the same trip. See sample consumer insights data below.

Olay Regenerist Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$21.99
% of Basket $ (median)
40.7%
Total Basket $ (median)
$53.98

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Olay Regenerist Consumer Demographics

demographic
index
Female
101
Male
87
<24
83
25-34
75
35-44
93
45-54
111
55-64
173
65+
159
African American
76
Asian
255
Caucasian
86
Hispanic
104
demographic
index
Has Kids
85
No Kids
134
- $20k
92
$20k-40k
84
$40k-60k
93
$60k-80k
93
$80k-100k
101
$100k-125k
123
$125k +
127
No College
81
College
99
Adv. Degree
130

Understand Olay Regenerist Consumer Behavior

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Olay Regenerist Basket Affinity & Size

brand
basket affinity
Neutrogena 13.1x
Listerine 10.0x
CoverGirl 8.8x
Cascade 7.6x
basket size
index
Urgent Need (1-2 Items)
46
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
182

Where is Olay Regenerist Purchased?

channels
index
Beauty
458
Club
169
Dollar
15
Drug
614
Food
38
Gas & Convenience
1
Mass
60
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.6x
CoverGirl 1.4x
TRESemme 1.4x
Scott 1.4x

How Did They Pay?

method
index
Cash
103
Credit
131
Debit
78
Food Stamps
21

When is Olay Regenerist Purchased?

day of week
Sun
16.9%
Mon
14.0%
Tue
12.8%
Wed
13.0%
Thu
10.8%
Fri
15.1%
Sat
17.3%
time of day
Morning
14.2%
Noon
19.0%
Afternoon
37.5%
Evening
23.4%
Late
5.9%

About Our Olay Regenerist Consumer Insights

How do we know who buys Olay Regenerist? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Olay Regenerist consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.