Old Bay Consumer Insights

Who buys Old Bay?

A Old Bay consumer is generally median income, African American, and senior age. Old Bay consumers are more likely to purchase Old Bay during larger pantry stocking trips. Brands such as Mccormick, Swanson, and Sweet Baby Ray's also tend to be purchased in the same trip. See sample consumer insights data below.

Old Bay Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.48
% of Basket $ (median)
5.1%
Total Basket $ (median)
$68.16

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Old Bay Consumer Demographics

demographic
index
Female
100
Male
104
<24
86
25-34
110
35-44
94
45-54
95
55-64
112
65+
117
African American
305
Asian
76
Caucasian
97
Hispanic
51
demographic
index
Has Kids
91
No Kids
120
- $20k
82
$20k-40k
98
$40k-60k
100
$60k-80k
126
$80k-100k
92
$100k-125k
87
$125k +
96
No College
101
College
100
Adv. Degree
98

Understand Old Bay Consumer Behavior

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Old Bay Basket Affinity & Size

brand
basket affinity
Mccormick 7.2x
Swanson 5.2x
Sweet Baby Ray's 5.0x
Goya 5.0x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
396

Where is Old Bay Purchased?

channels
index
Club
84
Dollar
81
Drug
7
Food
184
Gas & Convenience
24
Mass
59
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.9x
Perdue 1.7x
Sunny Meadow 1.6x
Snyders Of Hanover 1.5x

How Did They Pay?

method
index
Cash
106
Credit
92
Debit
99
Food Stamps
158

When is Old Bay Purchased?

day of week
Sun
17.5%
Mon
11.9%
Tue
10.3%
Wed
15.0%
Thu
10.8%
Fri
14.9%
Sat
19.6%
time of day
Morning
11.8%
Noon
18.2%
Afternoon
35.5%
Evening
29.1%
Late
5.4%

About Our Old Bay Consumer Insights

How do we know who buys Old Bay? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Old Bay consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.