Old Bay Consumer Insights

Who buys Old Bay?

A Old Bay consumer is generally median income, African American, and senior age. Old Bay consumers are more likely to purchase Old Bay during larger pantry stocking trips. Brands such as Mccormick, Swanson, and Sweet Baby Ray's also tend to be purchased in the same trip. See sample consumer insights data below.

Old Bay Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.48
% of Basket $ (median)
5.1%
Total Basket $ (median)
$68.16

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Old Bay Consumer Demographics

demographic
index
Female
100
Male
104
<24
86
25-34
110
35-44
94
45-54
95
55-64
112
65+
117
African American
305
Asian
76
Caucasian
97
Hispanic
51
demographic
index
Has Kids
91
No Kids
120
- $20k
82
$20k-40k
98
$40k-60k
100
$60k-80k
126
$80k-100k
92
$100k-125k
87
$125k +
96
No College
101
College
100
Adv. Degree
98

Understand Old Bay Consumer Behavior

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Old Bay Basket Affinity & Size

brand
basket affinity
Mccormick 7.2x
Swanson 5.2x
Sweet Baby Ray's 5.0x
Goya 5.0x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
396

Where is Old Bay Purchased?

channels
index
Club
84
Dollar
81
Drug
7
Food
184
Gas & Convenience
24
Mass
59
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.9x
Perdue 1.7x
Sunny Meadow 1.6x
Snyders Of Hanover 1.5x

How Did They Pay?

method
index
Cash
106
Credit
92
Debit
99
Food Stamps
158

When is Old Bay Purchased?

day of week
Sun
17.5%
Mon
11.9%
Tue
10.3%
Wed
15.0%
Thu
10.8%
Fri
14.9%
Sat
19.6%
time of day
Morning
11.8%
Noon
18.2%
Afternoon
35.5%
Evening
29.1%
Late
5.4%

Get More Old Bay Data

Contact us for the latest Old Bay consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Old Bay consumers switch to?

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Why do consumers stop buying Old Bay products?

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Which retailers do Old Bay shoppers prefer to shop at?

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What motivates consumers to try Old Bay products?

Research the Old Bay Target Market

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Who actually buys Old Bay? Do these consumers match the intended target market of Old Bay?

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What motivates the target market to purchase Old Bay?

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What other target market should Old Bay look at?

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Which other brands have a similar target market?

About Our Old Bay Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.