Old Dutch Consumer Insights

Who buys Old Dutch?

A Old Dutch consumer is generally slightly higher income, Caucasian, and lower middle age. Old Dutch consumers are more likely to purchase Old Dutch during larger pantry stocking trips. Brands such as Archer Farms, Fresh Express, and Green Giant also tend to be purchased in the same trip. See sample consumer insights data below.

Old Dutch Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.1%
Total Basket $ (median)
$58.60

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Old Dutch Consumer Demographics

demographic
index
Female
100
Male
99
<24
73
25-34
98
35-44
108
45-54
103
55-64
78
65+
75
African American
14
Asian
34
Caucasian
122
Hispanic
12
demographic
index
Has Kids
103
No Kids
93
- $20k
57
$20k-40k
82
$40k-60k
90
$60k-80k
111
$80k-100k
125
$100k-125k
104
$125k +
121
No College
71
College
109
Adv. Degree
88

Understand Old Dutch Consumer Behavior

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Old Dutch Basket Affinity & Size

brand
basket affinity
Archer Farms 7.1x
Fresh Express 6.4x
Green Giant 4.8x
Johnsonville 4.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
426

Where is Old Dutch Purchased?

channels
index
Club
3
Dollar
60
Drug
4
Food
157
Gas & Convenience
73
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 2.1x
Yoplait Light 1.7x
Farmers Market 1.7x
Twizzlers 1.7x

How Did They Pay?

method
index
Cash
183
Credit
92
Debit
69
Food Stamps
65

When is Old Dutch Purchased?

day of week
Sun
16.2%
Mon
11.8%
Tue
11.3%
Wed
13.0%
Thu
14.4%
Fri
16.0%
Sat
17.3%
time of day
Morning
12.9%
Noon
16.9%
Afternoon
35.9%
Evening
29.1%
Late
5.1%

About Our Old Dutch Consumer Insights

How do we know who buys Old Dutch? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Old Dutch consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.