Old Dutch Consumer Insights

Who buys Old Dutch? Old Dutch consumers are generally slightly higher income, Caucasian, and lower middle age. Old Dutch consumers are more likely to purchase Old Dutch during larger pantry stocking trips. Brands such as Archer Farms, Fresh Express, and Green Giant also tend to be purchased in the same trip. Sample consumer insights data below.

Old Dutch Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.1%
Total Basket $ (median)
$58.60

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Old Dutch Consumer Demographics

demographic
index
Female
100
Male
99
<24
73
25-34
98
35-44
108
45-54
103
55-64
78
65+
75
African American
14
Asian
34
Caucasian
122
Hispanic
12
demographic
index
Has Kids
103
No Kids
93
- $20k
57
$20k-40k
82
$40k-60k
90
$60k-80k
111
$80k-100k
125
$100k-125k
104
$125k +
121
No College
71
College
109
Adv. Degree
88

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Old Dutch Basket Affinity & Size

brand
basket affinity
Archer Farms 7.1x
Fresh Express 6.4x
Green Giant 4.8x
Johnsonville 4.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
426

Where is Old Dutch Purchased?

channels
index
Club
3
Dollar
60
Drug
4
Food
157
Gas & Convenience
73
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 2.1x
Yoplait Light 1.7x
Farmers Market 1.7x
Twizzlers 1.7x

How Did They Pay?

method
index
Cash
183
Credit
92
Debit
69
Food Stamps
65

When is Old Dutch Purchased?

day of week
Sun
16.2%
Mon
11.8%
Tue
11.3%
Wed
13.0%
Thu
14.4%
Fri
16.0%
Sat
17.3%
time of day
Morning
12.9%
Noon
16.9%
Afternoon
35.9%
Evening
29.1%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Old Dutch consumers purchase?

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Why do Old Dutch consumers try new brands?

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Where do Old Dutch consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Old Dutch Target Market

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Who actually buys Old Dutch? Do these consumers match the intended target market of Old Dutch?

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What motivates the target market to purchase Old Dutch?

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What other target market should Old Dutch look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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