Old Dutch Consumer Insights

Who buys Old Dutch?

A Old Dutch consumer is generally slightly higher income, Caucasian, and lower middle age. Old Dutch consumers are more likely to purchase Old Dutch during larger pantry stocking trips. Brands such as Archer Farms, Fresh Express, and Green Giant also tend to be purchased in the same trip. See sample consumer insights data below.

Old Dutch Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.1%
Total Basket $ (median)
$58.60

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Old Dutch Consumer Demographics

demographic
index
Female
100
Male
99
<24
73
25-34
98
35-44
108
45-54
103
55-64
78
65+
75
African American
14
Asian
34
Caucasian
122
Hispanic
12
demographic
index
Has Kids
103
No Kids
93
- $20k
57
$20k-40k
82
$40k-60k
90
$60k-80k
111
$80k-100k
125
$100k-125k
104
$125k +
121
No College
71
College
109
Adv. Degree
88

Understand Old Dutch Consumer Behavior

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Old Dutch Basket Affinity & Size

brand
basket affinity
Archer Farms 7.1x
Fresh Express 6.4x
Green Giant 4.8x
Johnsonville 4.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
426

Where is Old Dutch Purchased?

channels
index
Club
3
Dollar
60
Drug
4
Food
157
Gas & Convenience
73
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 2.1x
Yoplait Light 1.7x
Farmers Market 1.7x
Twizzlers 1.7x

How Did They Pay?

method
index
Cash
183
Credit
92
Debit
69
Food Stamps
65

When is Old Dutch Purchased?

day of week
Sun
16.2%
Mon
11.8%
Tue
11.3%
Wed
13.0%
Thu
14.4%
Fri
16.0%
Sat
17.3%
time of day
Morning
12.9%
Noon
16.9%
Afternoon
35.9%
Evening
29.1%
Late
5.1%

Get More Old Dutch Data

Contact us for the latest Old Dutch consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Old Dutch consumers switch to?

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Why do consumers stop buying Old Dutch products?

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Which retailers do Old Dutch shoppers prefer to shop at?

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What motivates consumers to try Old Dutch products?

Research the Old Dutch Target Market

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Who actually buys Old Dutch? Do these consumers match the intended target market of Old Dutch?

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What motivates the target market to buy Old Dutch?

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What other target market should Old Dutch look at?

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Which other brands have a similar target market?

About Our Old Dutch Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.