Old El Paso Consumer Insights

Who buys Old El Paso?

A Old El Paso consumer is generally slightly lower income, Caucasian, and lower middle age. Old El Paso consumers are more likely to purchase Old El Paso during larger pantry stocking trips. Brands such as Ro-Tel, Mission (Foods), and Daisy's (Snacks) also tend to be purchased in the same trip. See sample consumer insights data below.

Old El Paso Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.49
% of Basket $ (median)
3.2%
Total Basket $ (median)
$78.26

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Old El Paso Consumer Demographics

demographic
index
Female
102
Male
85
<24
79
25-34
101
35-44
110
45-54
96
55-64
79
65+
61
African American
90
Asian
43
Caucasian
112
Hispanic
54
demographic
index
Has Kids
106
No Kids
87
- $20k
85
$20k-40k
95
$40k-60k
105
$60k-80k
103
$80k-100k
104
$100k-125k
104
$125k +
96
No College
100
College
100
Adv. Degree
99

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Old El Paso Basket Affinity & Size

brand
basket affinity
Ro-Tel 5.8x
Mission (Foods) 4.9x
Daisy's (Snacks) 4.9x
Bush's Best 3.9x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
529

Where is Old El Paso Purchased?

channels
index
Beauty
0
Club
9
Dollar
42
Drug
11
Food
148
Gas & Convenience
5
Mass
104
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.3x
Duncan Hines 1.2x
Sweet Baby Ray's 1.2x
Nabisco Triscuit 1.2x

How Did They Pay?

method
index
Cash
86
Credit
97
Debit
104
Food Stamps
147

When is Old El Paso Purchased?

day of week
Sun
18.9%
Mon
13.7%
Tue
12.9%
Wed
11.8%
Thu
11.5%
Fri
14.2%
Sat
17.1%
time of day
Morning
13.7%
Noon
16.9%
Afternoon
36.8%
Evening
27.5%
Late
5.2%

About Our Old El Paso Consumer Insights

How do we know who buys Old El Paso? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Old El Paso consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.