Old El Paso Consumer Insights

Who buys Old El Paso?

A Old El Paso consumer is generally slightly lower income, Caucasian, and lower middle age. Old El Paso consumers are more likely to purchase Old El Paso during larger pantry stocking trips. Brands such as Ro-Tel, Mission (Foods), and Daisy's (Snacks) also tend to be purchased in the same trip. See sample consumer insights data below.

Old El Paso Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.49
% of Basket $ (median)
3.2%
Total Basket $ (median)
$78.26

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Old El Paso Consumer Demographics

demographic
index
Female
102
Male
85
<24
79
25-34
101
35-44
110
45-54
96
55-64
79
65+
61
African American
90
Asian
43
Caucasian
112
Hispanic
54
demographic
index
Has Kids
106
No Kids
87
- $20k
85
$20k-40k
95
$40k-60k
105
$60k-80k
103
$80k-100k
104
$100k-125k
104
$125k +
96
No College
100
College
100
Adv. Degree
99

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Old El Paso Basket Affinity & Size

brand
basket affinity
Ro-Tel 5.8x
Mission (Foods) 4.9x
Daisy's (Snacks) 4.9x
Bush's Best 3.9x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
529

Where is Old El Paso Purchased?

channels
index
Beauty
0
Club
9
Dollar
42
Drug
11
Food
148
Gas & Convenience
5
Mass
104
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.3x
Duncan Hines 1.2x
Sweet Baby Ray's 1.2x
Nabisco Triscuit 1.2x

How Did They Pay?

method
index
Cash
86
Credit
97
Debit
104
Food Stamps
147

When is Old El Paso Purchased?

day of week
Sun
18.9%
Mon
13.7%
Tue
12.9%
Wed
11.8%
Thu
11.5%
Fri
14.2%
Sat
17.1%
time of day
Morning
13.7%
Noon
16.9%
Afternoon
36.8%
Evening
27.5%
Late
5.2%

Get More Old El Paso Data

Contact us for the latest Old El Paso consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Old El Paso consumers switch to?

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Why do consumers stop buying Old El Paso products?

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Which retailers do Old El Paso shoppers prefer to shop at?

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What motivates consumers to try Old El Paso products?

Research the Old El Paso Target Market

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Who actually buys Old El Paso? Do these consumers match the intended target market of Old El Paso?

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What motivates the target market to buy Old El Paso?

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What other target market should Old El Paso look at?

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Which other brands have a similar target market?

About Our Old El Paso Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.