Old Fashion Bakery Consumer Insights

Who buys Old Fashion Bakery?

A Old Fashion Bakery consumer is generally very low income, Caucasian, and senior age. Old Fashion Bakery consumers are more likely to purchase Old Fashion Bakery during larger pantry stocking trips. Brands such as Breyers, Marketside, and Libby's also tend to be purchased in the same trip. Sample consumer insights data below.

Old Fashion Bakery Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$0.88
% of Basket $ (median)
1.8%
Total Basket $ (median)
$48.33

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Old Fashion Bakery Consumer Demographics

demographic
index
Female
100
Male
97
<24
130
25-34
56
35-44
73
45-54
127
55-64
214
65+
372
African American
68
Asian
40
Caucasian
108
Hispanic
88
demographic
index
Has Kids
64
No Kids
180
- $20k
132
$20k-40k
130
$40k-60k
123
$60k-80k
101
$80k-100k
87
$100k-125k
85
$125k +
29
No College
166
College
90
Adv. Degree
69

Understand Old Fashion Bakery Consumer Behavior

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Old Fashion Bakery Basket Affinity & Size

brand
basket affinity
Breyers 8.8x
Marketside 7.0x
Libby's 6.6x
Digiorno 5.5x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
187
Pantry Stocking (21+ Items)
391

Where is Old Fashion Bakery Purchased?

channels
index
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.0x
Maxwell House 2.0x
Weight Watchers Smart Ones 1.9x
Hunt's Snack Pack 1.7x

How Did They Pay?

method
index
Cash
134
Credit
62
Debit
119
Food Stamps
118

When is Old Fashion Bakery Purchased?

day of week
Sun
15.2%
Mon
13.1%
Tue
12.4%
Wed
13.1%
Thu
13.7%
Fri
14.2%
Sat
18.4%
time of day
Morning
14.8%
Noon
17.9%
Afternoon
32.7%
Evening
27.2%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Old Fashion Bakery consumers purchase?

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Why do Old Fashion Bakery consumers try new brands?

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Where do Old Fashion Bakery consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Old Fashion Bakery Target Market

Arrow and target

Who actually buys Old Fashion Bakery? Do these consumers match the intended target market of Old Fashion Bakery?

Thought bubble

What motivates the target market to purchase Old Fashion Bakery?

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What other target market should Old Fashion Bakery look at?

venn diagram

Which other brands have a similar target market?

About Our Old Fashion Bakery Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.