Old Fashion Bakery Consumer Insights

Who buys Old Fashion Bakery?

A Old Fashion Bakery consumer is generally very low income, Caucasian, and senior age. Old Fashion Bakery consumers are more likely to purchase Old Fashion Bakery during larger pantry stocking trips. Brands such as Breyers, Marketside, and Libby's also tend to be purchased in the same trip. See sample consumer insights data below.

Old Fashion Bakery Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$0.88
% of Basket $ (median)
1.8%
Total Basket $ (median)
$48.33

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Old Fashion Bakery Consumer Demographics

demographic
index
Female
100
Male
97
<24
130
25-34
56
35-44
73
45-54
127
55-64
214
65+
372
African American
68
Asian
40
Caucasian
108
Hispanic
88
demographic
index
Has Kids
64
No Kids
180
- $20k
132
$20k-40k
130
$40k-60k
123
$60k-80k
101
$80k-100k
87
$100k-125k
85
$125k +
29
No College
166
College
90
Adv. Degree
69

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Old Fashion Bakery Basket Affinity & Size

brand
basket affinity
Breyers 8.8x
Marketside 7.0x
Libby's 6.6x
Digiorno 5.5x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
187
Pantry Stocking (21+ Items)
391

Where is Old Fashion Bakery Purchased?

channels
index
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.0x
Maxwell House 2.0x
Weight Watchers Smart Ones 1.9x
Hunt's Snack Pack 1.7x

How Did They Pay?

method
index
Cash
134
Credit
62
Debit
119
Food Stamps
118

When is Old Fashion Bakery Purchased?

day of week
Sun
15.2%
Mon
13.1%
Tue
12.4%
Wed
13.1%
Thu
13.7%
Fri
14.2%
Sat
18.4%
time of day
Morning
14.8%
Noon
17.9%
Afternoon
32.7%
Evening
27.2%
Late
7.4%

About Our Old Fashion Bakery Consumer Insights

How do we know who buys Old Fashion Bakery? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Old Fashion Bakery consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.