Old Fashioned Consumer Insights

Who buys Old Fashioned?

A Old Fashioned consumer is generally slightly lower income, Caucasian, and senior age. Old Fashioned consumers are more likely to purchase Old Fashioned during larger pantry stocking trips. Brands such as Arnold, Chef Boyardee, and French's also tend to be purchased in the same trip. See sample consumer insights data below.

Old Fashioned Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.00
% of Basket $ (median)
2.3%
Total Basket $ (median)
$43.66

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Old Fashioned Consumer Demographics

demographic
index
Female
95
Male
149
<24
105
25-34
99
35-44
78
45-54
120
55-64
123
65+
218
African American
73
Asian
58
Caucasian
108
Hispanic
84
demographic
index
Has Kids
86
No Kids
131
- $20k
125
$20k-40k
114
$40k-60k
127
$60k-80k
83
$80k-100k
109
$100k-125k
62
$125k +
73
No College
95
College
100
Adv. Degree
107

Understand Old Fashioned Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Old Fashioned Basket Affinity & Size

brand
basket affinity
Arnold 5.8x
Chef Boyardee 5.4x
French's 5.1x
Sweet Baby Ray's 5.1x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
402

Where is Old Fashioned Purchased?

channels
index
Club
129
Drug
74
Food
104
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.5x
Maxwell House 1.5x
Arnold 1.4x
Purina Friskies 1.4x

How Did They Pay?

method
index
Cash
181
Credit
69
Debit
89
Food Stamps
114

When is Old Fashioned Purchased?

day of week
Sun
18.3%
Mon
12.4%
Tue
10.9%
Wed
14.4%
Thu
13.7%
Fri
11.9%
Sat
18.4%
time of day
Morning
12.5%
Noon
16.0%
Afternoon
35.2%
Evening
29.0%
Late
7.3%

Get More Old Fashioned Data

Contact us for the latest Old Fashioned consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Old Fashioned consumers switch to?

Stop sign

Why do consumers stop buying Old Fashioned products?

Store front

Which retailers do Old Fashioned shoppers prefer to shop at?

Sale sign

What motivates consumers to try Old Fashioned products?

Research the Old Fashioned Target Market

Arrow and target

Who actually buys Old Fashioned? Do these consumers match the intended target market of Old Fashioned?

Thought bubble

What motivates the target market to purchase Old Fashioned?

Magnifying glass

What other target market should Old Fashioned look at?

Venn diagram

Which other brands have a similar target market?

About Our Old Fashioned Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.