Old Fashioned Consumer Insights

Who buys Old Fashioned? Old Fashioned consumers are generally slightly lower income, Caucasian, and senior age. Old Fashioned consumers are more likely to purchase Old Fashioned during larger pantry stocking trips. Brands such as Arnold, Chef Boyardee, and French's also tend to be purchased in the same trip. Sample consumer insights data below.

Old Fashioned Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
2.3%
Total Basket $ (median)
$43.66

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Old Fashioned Consumer Demographics

demographic
index
Female
95
Male
149
<24
105
25-34
99
35-44
78
45-54
120
55-64
123
65+
218
African American
73
Asian
58
Caucasian
108
Hispanic
84
demographic
index
Has Kids
86
No Kids
131
- $20k
125
$20k-40k
114
$40k-60k
127
$60k-80k
83
$80k-100k
109
$100k-125k
62
$125k +
73
No College
95
College
100
Adv. Degree
107

Understand Old Fashioned Consumer Behavior

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Old Fashioned Basket Affinity & Size

brand
basket affinity
Arnold 5.8x
Chef Boyardee 5.4x
French's 5.1x
Sweet Baby Ray's 5.1x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
402

Where is Old Fashioned Purchased?

channels
index
Club
129
Drug
74
Food
104
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.5x
Maxwell House 1.5x
Arnold 1.4x
Purina Friskies 1.4x

How Did They Pay?

method
index
Cash
181
Credit
69
Debit
89
Food Stamps
114

When is Old Fashioned Purchased?

day of week
Sun
18.3%
Mon
12.4%
Tue
10.9%
Wed
14.4%
Thu
13.7%
Fri
11.9%
Sat
18.4%
time of day
Morning
12.5%
Noon
16.0%
Afternoon
35.2%
Evening
29.0%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Old Fashioned consumers purchase?

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Why do Old Fashioned consumers try new brands?

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Where do Old Fashioned consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Old Fashioned Target Market

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Who actually buys Old Fashioned? Do these consumers match the intended target market of Old Fashioned?

Thought bubble

What motivates the target market to purchase Old Fashioned?

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What other target market should Old Fashioned look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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