Old Orchard Premium Consumer Insights

Who buys Old Orchard Premium?

A Old Orchard Premium consumer is generally lower income, Caucasian, and adolescent age. Old Orchard Premium consumers are more likely to purchase Old Orchard Premium during larger pantry stocking trips. Brands such as Welchs, Farmers Market, and Hunt's Snack Pack also tend to be purchased in the same trip. See sample consumer insights data below.

Old Orchard Premium Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.58
% of Basket $ (median)
5.0%
Total Basket $ (median)
$51.12

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Old Orchard Premium Consumer Demographics

demographic
index
Female
101
Male
91
<24
128
25-34
112
35-44
94
45-54
101
55-64
82
65+
87
African American
101
Asian
55
Caucasian
108
Hispanic
69
demographic
index
Has Kids
107
No Kids
85
- $20k
107
$20k-40k
125
$40k-60k
119
$60k-80k
102
$80k-100k
92
$100k-125k
70
$125k +
65
No College
94
College
105
Adv. Degree
84

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Old Orchard Premium Basket Affinity & Size

brand
basket affinity
Welchs 5.8x
Farmers Market 5.0x
Hunt's Snack Pack 4.5x
Jif 4.1x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
452

Where is Old Orchard Premium Purchased?

channels
index
Beauty
5207
Club
1
Dollar
5
Drug
39
Food
120
Gas & Convenience
11
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.4x
Sunbeam 1.4x
Farmers Market 1.4x
A&W 1.4x

How Did They Pay?

method
index
Cash
127
Credit
107
Debit
68
Food Stamps
200

When is Old Orchard Premium Purchased?

day of week
Sun
15.3%
Mon
12.4%
Tue
12.6%
Wed
12.8%
Thu
12.9%
Fri
16.3%
Sat
17.6%
time of day
Morning
14.2%
Noon
17.5%
Afternoon
34.9%
Evening
25.5%
Late
7.9%

Get More Old Orchard Premium Data

Contact us for the latest Old Orchard Premium consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Old Orchard Premium consumers switch to?

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Why do consumers stop buying Old Orchard Premium products?

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Which retailers do Old Orchard Premium shoppers prefer to shop at?

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What motivates consumers to try Old Orchard Premium products?

Research the Old Orchard Premium Target Market

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Who actually buys Old Orchard Premium? Do these consumers match the intended target market of Old Orchard Premium?

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What motivates the target market to buy Old Orchard Premium?

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What other target market should Old Orchard Premium look at?

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Which other brands have a similar target market?

About Our Old Orchard Premium Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.