Old Orchard Premium Consumer Insights

Who buys Old Orchard Premium? A Old Orchard Premium consumer is generally lower income, Caucasian, and adolescent age. Old Orchard Premium consumers are more likely to purchase Old Orchard Premium during larger pantry stocking trips. Brands such as Welchs, Farmers Market, and Hunt's Snack Pack also tend to be purchased in the same trip. Sample consumer insights data below.

Old Orchard Premium Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.58
% of Basket $ (median)
5.0%
Total Basket $ (median)
$51.12

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Old Orchard Premium Consumer Demographics

demographic
index
Female
101
Male
91
<24
128
25-34
112
35-44
94
45-54
101
55-64
82
65+
87
African American
101
Asian
55
Caucasian
108
Hispanic
69
demographic
index
Has Kids
107
No Kids
85
- $20k
107
$20k-40k
125
$40k-60k
119
$60k-80k
102
$80k-100k
92
$100k-125k
70
$125k +
65
No College
94
College
105
Adv. Degree
84

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Old Orchard Premium Basket Affinity & Size

brand
basket affinity
Welchs 5.8x
Farmers Market 5.0x
Hunt's Snack Pack 4.5x
Jif 4.1x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
452

Where is Old Orchard Premium Purchased?

channels
index
Beauty
5207
Club
1
Dollar
5
Drug
39
Food
120
Gas & Convenience
11
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.4x
Sunbeam 1.4x
Farmers Market 1.4x
A&W 1.4x

How Did They Pay?

method
index
Cash
127
Credit
107
Debit
68
Food Stamps
200

When is Old Orchard Premium Purchased?

day of week
Sun
15.3%
Mon
12.4%
Tue
12.6%
Wed
12.8%
Thu
12.9%
Fri
16.3%
Sat
17.6%
time of day
Morning
14.2%
Noon
17.5%
Afternoon
34.9%
Evening
25.5%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Old Orchard Premium consumers purchase?

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Why do Old Orchard Premium consumers try new brands?

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Where do Old Orchard Premium consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Old Orchard Premium Target Market

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Who actually buys Old Orchard Premium? Do these consumers match the intended target market of Old Orchard Premium?

Thought bubble

What motivates the target market to purchase Old Orchard Premium?

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What other target market should Old Orchard Premium look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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