Old Spice Consumer Insights

Who buys Old Spice?

A Old Spice consumer is generally very low income, Hispanic, and adolescent age. Old Spice consumers are more likely to purchase Old Spice during larger pantry stocking trips. Brands such as Secret, Olay, and Crest also tend to be purchased in the same trip. See sample consumer insights data below.

Old Spice Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
9.2%
Total Basket $ (median)
$43.23

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Old Spice Consumer Demographics

demographic
index
Female
99
Male
107
<24
149
25-34
134
35-44
89
45-54
88
55-64
68
65+
57
African American
89
Asian
96
Caucasian
97
Hispanic
130
demographic
index
Has Kids
100
No Kids
99
- $20k
118
$20k-40k
111
$40k-60k
107
$60k-80k
99
$80k-100k
96
$100k-125k
89
$125k +
79
No College
109
College
101
Adv. Degree
83

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Old Spice Basket Affinity & Size

brand
basket affinity
Secret 11.8x
Olay 7.7x
Crest 6.7x
Listerine 6.5x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
328

Where is Old Spice Purchased?

channels
index
Beauty
16
Club
12
Dollar
133
Drug
153
Food
58
Gas & Convenience
4
Mass
146
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.3x
Monster Energy 1.3x
Charmin 1.2x
Sweet Baby Ray's 1.2x

How Did They Pay?

method
index
Cash
105
Credit
84
Debit
112
Food Stamps
41

When is Old Spice Purchased?

day of week
Sun
17.5%
Mon
12.5%
Tue
12.1%
Wed
12.2%
Thu
12.1%
Fri
15.1%
Sat
18.5%
time of day
Morning
14.1%
Noon
16.2%
Afternoon
31.9%
Evening
29.0%
Late
8.7%

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Better understand Old Spice consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Old Spice consumers switch to?

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Why do consumers stop buying Old Spice products?

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Which retailers do Old Spice shoppers prefer to shop at?

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What motivates consumers to try Old Spice products?

Research the Old Spice Target Market

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Who actually buys Old Spice? Do these consumers match the intended target market of Old Spice?

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What motivates the target market to buy Old Spice?

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What other target market should Old Spice look at?

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Which other brands have a similar target market?

About Our Old Spice Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.