Old Spice Red Zone Consumer Insights

Who buys Old Spice Red Zone? Old Spice Red Zone consumers are generally very low income, Hispanic, and adolescent age. Old Spice Red Zone consumers are more likely to purchase Old Spice Red Zone during larger pantry stocking trips. Brands such as Secret, Febreze, and Charmin also tend to be purchased in the same trip. Sample consumer insights data below.

Old Spice Red Zone Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.97
% of Basket $ (median)
9.2%
Total Basket $ (median)
$75.94

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Old Spice Red Zone Consumer Demographics

demographic
index
Female
101
Male
90
<24
140
25-34
138
35-44
84
45-54
94
55-64
71
65+
46
African American
85
Asian
74
Caucasian
102
Hispanic
106
demographic
index
Has Kids
98
No Kids
104
- $20k
111
$20k-40k
95
$40k-60k
100
$60k-80k
85
$80k-100k
108
$100k-125k
109
$125k +
105
No College
89
College
105
Adv. Degree
88

Understand Old Spice Red Zone Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Old Spice Red Zone Basket Affinity & Size

brand
basket affinity
Secret 14.0x
Febreze 10.7x
Charmin 8.6x
Olay 8.0x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
326

Where is Old Spice Red Zone Purchased?

channels
index
Beauty
2
Club
0
Dollar
24
Drug
113
Food
48
Mass
166
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.5x
Monster Energy 1.5x
Marlboro Gold Pack 1.5x
Listerine 1.4x

How Did They Pay?

method
index
Cash
83
Credit
88
Debit
121
Food Stamps
48

When is Old Spice Red Zone Purchased?

day of week
Sun
18.1%
Mon
12.4%
Tue
10.9%
Wed
12.0%
Thu
11.3%
Fri
15.9%
Sat
19.4%
time of day
Morning
14.4%
Noon
16.6%
Afternoon
28.9%
Evening
29.4%
Late
10.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Old Spice Red Zone consumers purchase?

check mark

Why do Old Spice Red Zone consumers try new brands?

check mark

Where do Old Spice Red Zone consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Old Spice Red Zone Target Market

Arrow and target

Who actually buys Old Spice Red Zone? Do these consumers match the intended target market of Old Spice Red Zone?

Thought bubble

What motivates the target market to purchase Old Spice Red Zone?

magnifying glass

What other target market should Old Spice Red Zone look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us