Old Spice Red Zone Consumer Insights

Who buys Old Spice Red Zone?

A Old Spice Red Zone consumer is generally very low income, Hispanic, and adolescent age. Old Spice Red Zone consumers are more likely to purchase Old Spice Red Zone during larger pantry stocking trips. Brands such as Secret, Febreze, and Charmin also tend to be purchased in the same trip. See sample consumer insights data below.

Old Spice Red Zone Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.97
% of Basket $ (median)
9.2%
Total Basket $ (median)
$75.94

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Old Spice Red Zone Consumer Demographics

demographic
index
Female
101
Male
90
<24
140
25-34
138
35-44
84
45-54
94
55-64
71
65+
46
African American
85
Asian
74
Caucasian
102
Hispanic
106
demographic
index
Has Kids
98
No Kids
104
- $20k
111
$20k-40k
95
$40k-60k
100
$60k-80k
85
$80k-100k
108
$100k-125k
109
$125k +
105
No College
89
College
105
Adv. Degree
88

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Old Spice Red Zone Basket Affinity & Size

brand
basket affinity
Secret 14.0x
Febreze 10.7x
Charmin 8.6x
Olay 8.0x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
326

Where is Old Spice Red Zone Purchased?

channels
index
Beauty
2
Club
0
Dollar
24
Drug
113
Food
48
Mass
166
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.5x
Monster Energy 1.5x
Marlboro Gold Pack 1.5x
Listerine 1.4x

How Did They Pay?

method
index
Cash
83
Credit
88
Debit
121
Food Stamps
48

When is Old Spice Red Zone Purchased?

day of week
Sun
18.1%
Mon
12.4%
Tue
10.9%
Wed
12.0%
Thu
11.3%
Fri
15.9%
Sat
19.4%
time of day
Morning
14.4%
Noon
16.6%
Afternoon
28.9%
Evening
29.4%
Late
10.7%

Get More Old Spice Red Zone Data

Contact us for the latest Old Spice Red Zone consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Old Spice Red Zone consumers switch to?

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Why do consumers stop buying Old Spice Red Zone products?

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Which retailers do Old Spice Red Zone shoppers prefer to shop at?

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What motivates consumers to try Old Spice Red Zone products?

Research the Old Spice Red Zone Target Market

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Who actually buys Old Spice Red Zone? Do these consumers match the intended target market of Old Spice Red Zone?

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What motivates the target market to buy Old Spice Red Zone?

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What other target market should Old Spice Red Zone look at?

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Which other brands have a similar target market?

About Our Old Spice Red Zone Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.