Old Spice Swagger Consumer Insights

Who buys Old Spice Swagger?

A Old Spice Swagger consumer is generally very low income, Hispanic, and young adult age. Old Spice Swagger consumers are more likely to purchase Old Spice Swagger during larger pantry stocking trips. Brands such as Secret, TRESemme, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Old Spice Swagger Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.49
% of Basket $ (median)
11.6%
Total Basket $ (median)
$47.50

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Old Spice Swagger Consumer Demographics

demographic
index
Female
100
Male
98
<24
121
25-34
123
35-44
97
45-54
94
55-64
58
65+
62
African American
90
Asian
83
Caucasian
98
Hispanic
115
demographic
index
Has Kids
103
No Kids
92
- $20k
113
$20k-40k
112
$40k-60k
109
$60k-80k
106
$80k-100k
82
$100k-125k
88
$125k +
84
No College
103
College
102
Adv. Degree
88

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Old Spice Swagger Basket Affinity & Size

brand
basket affinity
Secret 15.5x
TRESemme 11.6x
Listerine 10.8x
Olay 10.0x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
283

Where is Old Spice Swagger Purchased?

channels
index
Beauty
19
Club
1
Dollar
66
Drug
375
Food
58
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.7x
Monster Energy 1.6x
Totino's Party Pizza 1.6x
Marlboro 1.6x

How Did They Pay?

method
index
Cash
119
Credit
83
Debit
105
Food Stamps
46

When is Old Spice Swagger Purchased?

day of week
Sun
17.0%
Mon
10.9%
Tue
13.5%
Wed
12.9%
Thu
11.6%
Fri
16.8%
Sat
17.2%
time of day
Morning
16.6%
Noon
14.4%
Afternoon
29.1%
Evening
30.1%
Late
9.8%

About Our Old Spice Swagger Consumer Insights

How do we know who buys Old Spice Swagger? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Old Spice Swagger consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.