Old Spice Swagger Consumer Insights

Who buys Old Spice Swagger?

A Old Spice Swagger consumer is generally very low income, Hispanic, and young adult age. Old Spice Swagger consumers are more likely to purchase Old Spice Swagger during larger pantry stocking trips. Brands such as Secret, TRESemme, and Listerine also tend to be purchased in the same trip. Sample consumer insights data below.

Old Spice Swagger Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.49
% of Basket $ (median)
11.6%
Total Basket $ (median)
$47.50

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Old Spice Swagger Consumer Demographics

demographic
index
Female
100
Male
98
<24
121
25-34
123
35-44
97
45-54
94
55-64
58
65+
62
African American
90
Asian
83
Caucasian
98
Hispanic
115
demographic
index
Has Kids
103
No Kids
92
- $20k
113
$20k-40k
112
$40k-60k
109
$60k-80k
106
$80k-100k
82
$100k-125k
88
$125k +
84
No College
103
College
102
Adv. Degree
88

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Old Spice Swagger Basket Affinity & Size

brand
basket affinity
Secret 15.5x
TRESemme 11.6x
Listerine 10.8x
Olay 10.0x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
283

Where is Old Spice Swagger Purchased?

channels
index
Beauty
19
Club
1
Dollar
66
Drug
375
Food
58
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.7x
Monster Energy 1.6x
Totino's Party Pizza 1.6x
Marlboro 1.6x

How Did They Pay?

method
index
Cash
119
Credit
83
Debit
105
Food Stamps
46

When is Old Spice Swagger Purchased?

day of week
Sun
17.0%
Mon
10.9%
Tue
13.5%
Wed
12.9%
Thu
11.6%
Fri
16.8%
Sat
17.2%
time of day
Morning
16.6%
Noon
14.4%
Afternoon
29.1%
Evening
30.1%
Late
9.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Old Spice Swagger consumers purchase?

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Why do Old Spice Swagger consumers try new brands?

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Where do Old Spice Swagger consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Old Spice Swagger Target Market

Arrow and target

Who actually buys Old Spice Swagger? Do these consumers match the intended target market of Old Spice Swagger?

Thought bubble

What motivates the target market to purchase Old Spice Swagger?

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What other target market should Old Spice Swagger look at?

venn diagram

Which other brands have a similar target market?

About Our Old Spice Swagger Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.