Old Wisconsin Consumer Insights

Who buys Old Wisconsin?

A Old Wisconsin consumer is generally median income, Caucasian, and upper middle age. Old Wisconsin consumers are more likely to purchase Old Wisconsin during larger pantry stocking trips. Brands such as Jack Link's, Marketside, and Johnsonville also tend to be purchased in the same trip. See sample consumer insights data below.

Old Wisconsin Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.98
% of Basket $ (median)
6.9%
Total Basket $ (median)
$57.52

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Old Wisconsin Consumer Demographics

demographic
index
Female
101
Male
86
<24
68
25-34
78
35-44
109
45-54
119
55-64
95
65+
88
African American
82
Asian
45
Caucasian
113
Hispanic
57
demographic
index
Has Kids
104
No Kids
92
- $20k
101
$20k-40k
98
$40k-60k
93
$60k-80k
117
$80k-100k
90
$100k-125k
88
$125k +
111
No College
107
College
96
Adv. Degree
110

Understand Old Wisconsin Consumer Behavior

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Old Wisconsin Basket Affinity & Size

brand
basket affinity
Jack Link's 9.4x
Marketside 4.9x
Johnsonville 4.6x
V8 4.5x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
398

Where is Old Wisconsin Purchased?

channels
index
Club
86
Drug
82
Food
25
Mass
169
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jack Link's 1.8x
Jennie-O 1.7x
Farmers Market 1.7x
Totino's Pizza Rolls 1.7x

How Did They Pay?

method
index
Cash
111
Credit
95
Debit
98
Food Stamps
128

When is Old Wisconsin Purchased?

day of week
Sun
18.1%
Mon
13.3%
Tue
12.1%
Wed
12.0%
Thu
11.9%
Fri
16.0%
Sat
16.7%
time of day
Morning
13.6%
Noon
16.0%
Afternoon
33.3%
Evening
28.8%
Late
8.4%

Get More Old Wisconsin Data

Contact us for the latest Old Wisconsin consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Old Wisconsin consumers switch to?

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Why do consumers stop buying Old Wisconsin products?

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Which retailers do Old Wisconsin shoppers prefer to shop at?

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What motivates consumers to try Old Wisconsin products?

Research the Old Wisconsin Target Market

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Who actually buys Old Wisconsin? Do these consumers match the intended target market of Old Wisconsin?

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What motivates the target market to buy Old Wisconsin?

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What other target market should Old Wisconsin look at?

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Which other brands have a similar target market?

About Our Old Wisconsin Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.