Old Wisconsin Consumer Insights

Who buys Old Wisconsin?

A Old Wisconsin consumer is generally median income, Caucasian, and upper middle age. Old Wisconsin consumers are more likely to purchase Old Wisconsin during larger pantry stocking trips. Brands such as Jack Link's, Marketside, and Johnsonville also tend to be purchased in the same trip. Sample consumer insights data below.

Old Wisconsin Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
6.9%
Total Basket $ (median)
$57.52

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Old Wisconsin Consumer Demographics

demographic
index
Female
101
Male
86
<24
68
25-34
78
35-44
109
45-54
119
55-64
95
65+
88
African American
82
Asian
45
Caucasian
113
Hispanic
57
demographic
index
Has Kids
104
No Kids
92
- $20k
101
$20k-40k
98
$40k-60k
93
$60k-80k
117
$80k-100k
90
$100k-125k
88
$125k +
111
No College
107
College
96
Adv. Degree
110

Understand Old Wisconsin Consumer Behavior

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Old Wisconsin Basket Affinity & Size

brand
basket affinity
Jack Link's 9.4x
Marketside 4.9x
Johnsonville 4.6x
V8 4.5x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
398

Where is Old Wisconsin Purchased?

channels
index
Club
86
Drug
82
Food
25
Mass
169
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jack Link's 1.8x
Jennie-O 1.7x
Farmers Market 1.7x
Totino's Pizza Rolls 1.7x

How Did They Pay?

method
index
Cash
111
Credit
95
Debit
98
Food Stamps
128

When is Old Wisconsin Purchased?

day of week
Sun
18.1%
Mon
13.3%
Tue
12.1%
Wed
12.0%
Thu
11.9%
Fri
16.0%
Sat
16.7%
time of day
Morning
13.6%
Noon
16.0%
Afternoon
33.3%
Evening
28.8%
Late
8.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Old Wisconsin consumers purchase?

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Why do Old Wisconsin consumers try new brands?

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Where do Old Wisconsin consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Old Wisconsin Target Market

Arrow and target

Who actually buys Old Wisconsin? Do these consumers match the intended target market of Old Wisconsin?

Thought bubble

What motivates the target market to purchase Old Wisconsin?

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What other target market should Old Wisconsin look at?

venn diagram

Which other brands have a similar target market?

About Our Old Wisconsin Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.