Ol'E Consumer Insights

Who buys Ol'E? A Ol'E consumer is generally slightly lower income, Hispanic, and adolescent age. Ol'E consumers are more likely to purchase Ol'E during larger pantry stocking trips. Brands such as Sunny Meadow, Old El Paso, and Marketside also tend to be purchased in the same trip. Sample consumer insights data below.

Ol'E Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.0%
Total Basket $ (median)
$74.74

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ol'E Consumer Demographics

demographic
index
Female
101
Male
93
<24
148
25-34
110
35-44
90
45-54
101
55-64
94
65+
106
African American
62
Asian
53
Caucasian
102
Hispanic
142
demographic
index
Has Kids
97
No Kids
108
- $20k
92
$20k-40k
104
$40k-60k
112
$60k-80k
100
$80k-100k
107
$100k-125k
96
$125k +
77
No College
96
College
96
Adv. Degree
123

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Ol'E Basket Affinity & Size

brand
basket affinity
Sunny Meadow 7.9x
Old El Paso 7.3x
Marketside 6.6x
Weight Watchers Smart Ones 6.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
509

Where is Ol'E Purchased?

channels
index
Club
42
Dollar
6
Drug
8
Food
82
Gas & Convenience
3
Mass
148
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.8x
Ro-Tel 1.5x
Armour 1.5x
Natures Own 1.5x

How Did They Pay?

method
index
Cash
81
Credit
103
Debit
107
Food Stamps
114

When is Ol'E Purchased?

day of week
Sun
19.5%
Mon
15.2%
Tue
11.8%
Wed
11.4%
Thu
10.7%
Fri
13.4%
Sat
18.1%
time of day
Morning
15.2%
Noon
17.2%
Afternoon
34.9%
Evening
27.0%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ol'E consumers purchase?

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Why do Ol'E consumers try new brands?

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Where do Ol'E consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ol'E Target Market

Arrow and target

Who actually buys Ol'E? Do these consumers match the intended target market of Ol'E?

Thought bubble

What motivates the target market to purchase Ol'E?

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What other target market should Ol'E look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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