Ol'E Consumer Insights

Who buys Ol'E?

A Ol'E consumer is generally slightly lower income, Hispanic, and adolescent age. Ol'E consumers are more likely to purchase Ol'E during larger pantry stocking trips. Brands such as Sunny Meadow, Old El Paso, and Marketside also tend to be purchased in the same trip. See sample consumer insights data below.

Ol'E Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.0%
Total Basket $ (median)
$74.74

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ol'E Consumer Demographics

demographic
index
Female
101
Male
93
<24
148
25-34
110
35-44
90
45-54
101
55-64
94
65+
106
African American
62
Asian
53
Caucasian
102
Hispanic
142
demographic
index
Has Kids
97
No Kids
108
- $20k
92
$20k-40k
104
$40k-60k
112
$60k-80k
100
$80k-100k
107
$100k-125k
96
$125k +
77
No College
96
College
96
Adv. Degree
123

Understand Ol'E Consumer Behavior

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Ol'E Basket Affinity & Size

brand
basket affinity
Sunny Meadow 7.9x
Old El Paso 7.3x
Marketside 6.6x
Weight Watchers Smart Ones 6.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
509

Where is Ol'E Purchased?

channels
index
Club
42
Dollar
6
Drug
8
Food
82
Gas & Convenience
3
Mass
148
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.8x
Ro-Tel 1.5x
Armour 1.5x
Natures Own 1.5x

How Did They Pay?

method
index
Cash
81
Credit
103
Debit
107
Food Stamps
114

When is Ol'E Purchased?

day of week
Sun
19.5%
Mon
15.2%
Tue
11.8%
Wed
11.4%
Thu
10.7%
Fri
13.4%
Sat
18.1%
time of day
Morning
15.2%
Noon
17.2%
Afternoon
34.9%
Evening
27.0%
Late
5.8%

About Our Ol'E Consumer Insights

How do we know who buys Ol'E? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Ol'E consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.