Olive Garden Consumer Insights

Who buys Olive Garden?

A Olive Garden consumer is generally very high income, Caucasian, and senior age. Olive Garden consumers are more likely to purchase Olive Garden during larger pantry stocking trips. Brands such as Taylor Farms, Fresh Selections, and Generic Pma also tend to be purchased in the same trip. See sample consumer insights data below.

Olive Garden Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.98
% of Basket $ (median)
6.8%
Total Basket $ (median)
$102.53

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Olive Garden Consumer Demographics

demographic
index
Female
100
Male
100
<24
56
25-34
88
35-44
93
45-54
116
55-64
125
65+
175
African American
50
Asian
49
Caucasian
112
Hispanic
79
demographic
index
Has Kids
92
No Kids
119
- $20k
55
$20k-40k
72
$40k-60k
93
$60k-80k
111
$80k-100k
121
$100k-125k
113
$125k +
127
No College
95
College
96
Adv. Degree
123

Understand Olive Garden Consumer Behavior

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Olive Garden Basket Affinity & Size

brand
basket affinity
Taylor Farms 21.8x
Fresh Selections 7.4x
Generic Pma 7.0x
Bertolli 5.2x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
322

Where is Olive Garden Purchased?

channels
index
Club
210
Dollar
6
Drug
93
Food
175
Gas & Convenience
81
Mass
26
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.6x
Fresh Selections 1.6x
Birds Eye 1.4x
Ro-Tel 1.4x

How Did They Pay?

method
index
Cash
90
Credit
134
Debit
81
Food Stamps
39

When is Olive Garden Purchased?

day of week
Sun
15.9%
Mon
12.0%
Tue
12.6%
Wed
12.6%
Thu
12.4%
Fri
14.7%
Sat
19.9%
time of day
Morning
15.6%
Noon
19.8%
Afternoon
36.4%
Evening
23.3%
Late
4.9%

About Our Olive Garden Consumer Insights

How do we know who buys Olive Garden? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Olive Garden consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.