Olive Garden Consumer Insights

Who buys Olive Garden?

A Olive Garden consumer is generally very high income, Caucasian, and senior age. Olive Garden consumers are more likely to purchase Olive Garden during larger pantry stocking trips. Brands such as Taylor Farms, Fresh Selections, and Generic Pma also tend to be purchased in the same trip. Sample consumer insights data below.

Olive Garden Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.98
% of Basket $ (median)
6.8%
Total Basket $ (median)
$102.53

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Olive Garden Consumer Demographics

demographic
index
Female
100
Male
100
<24
56
25-34
88
35-44
93
45-54
116
55-64
125
65+
175
African American
50
Asian
49
Caucasian
112
Hispanic
79
demographic
index
Has Kids
92
No Kids
119
- $20k
55
$20k-40k
72
$40k-60k
93
$60k-80k
111
$80k-100k
121
$100k-125k
113
$125k +
127
No College
95
College
96
Adv. Degree
123

Understand Olive Garden Consumer Behavior

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Olive Garden Basket Affinity & Size

brand
basket affinity
Taylor Farms 21.8x
Fresh Selections 7.4x
Generic Pma 7.0x
Bertolli 5.2x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
322

Where is Olive Garden Purchased?

channels
index
Club
210
Dollar
6
Drug
93
Food
175
Gas & Convenience
81
Mass
26
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.6x
Fresh Selections 1.6x
Birds Eye 1.4x
Ro-Tel 1.4x

How Did They Pay?

method
index
Cash
90
Credit
134
Debit
81
Food Stamps
39

When is Olive Garden Purchased?

day of week
Sun
15.9%
Mon
12.0%
Tue
12.6%
Wed
12.6%
Thu
12.4%
Fri
14.7%
Sat
19.9%
time of day
Morning
15.6%
Noon
19.8%
Afternoon
36.4%
Evening
23.3%
Late
4.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Olive Garden consumers purchase?

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Why do Olive Garden consumers try new brands?

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Where do Olive Garden consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Olive Garden Target Market

Arrow and target

Who actually buys Olive Garden? Do these consumers match the intended target market of Olive Garden?

Thought bubble

What motivates the target market to purchase Olive Garden?

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What other target market should Olive Garden look at?

venn diagram

Which other brands have a similar target market?

About Our Olive Garden Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.