OLIVES Consumer Insights

Who buys OLIVES?

A OLIVES consumer is generally very high income, Caucasian, and older age. OLIVES consumers are more likely to purchase OLIVES during larger pantry stocking trips. Brands such as Taylor Farms, Smart Balance, and Vlasic also tend to be purchased in the same trip. See sample consumer insights data below.

OLIVES Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.28
% of Basket $ (median)
4.1%
Total Basket $ (median)
$80.06

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

OLIVES Consumer Demographics

demographic
index
Female
101
Male
91
<24
91
25-34
90
35-44
99
45-54
109
55-64
114
65+
113
African American
65
Asian
76
Caucasian
106
Hispanic
87
demographic
index
Has Kids
98
No Kids
105
- $20k
69
$20k-40k
90
$40k-60k
96
$60k-80k
98
$80k-100k
111
$100k-125k
106
$125k +
124
No College
87
College
102
Adv. Degree
106

Understand OLIVES Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

OLIVES Basket Affinity & Size

brand
basket affinity
Taylor Farms 7.4x
Smart Balance 6.3x
Vlasic 4.6x
Oroweat 4.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
463

Where is OLIVES Purchased?

channels
index
Beauty
5
Club
193
Dollar
26
Drug
4
Food
72
Gas & Convenience
12
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.4x
Oroweat 1.4x
Nabisco Triscuit 1.3x
Bertolli 1.3x

How Did They Pay?

method
index
Cash
79
Credit
108
Debit
109
Food Stamps
67

When is OLIVES Purchased?

day of week
Sun
16.5%
Mon
12.8%
Tue
12.9%
Wed
13.1%
Thu
11.9%
Fri
15.3%
Sat
17.6%
time of day
Morning
14.4%
Noon
19.7%
Afternoon
35.7%
Evening
25.5%
Late
4.7%

Get More OLIVES Data

Better understand OLIVES consumers with the latest demographic and purchase data.

Get Data - Contact Us

example graph leakage tree

Find Answers to Questions

One arrow going a different direction

Which brands do OLIVES consumers switch to?

Stop sign

Why do consumers stop buying OLIVES products?

Store front

Which retailers do OLIVES shoppers prefer to shop at?

Sale sign

What motivates consumers to try OLIVES products?

Research the OLIVES Target Market

Arrow and target

Who actually buys OLIVES? Do these consumers match the intended target market of OLIVES?

Thought bubble

What motivates the target market to buy OLIVES?

Magnifying glass

What other target market should OLIVES look at?

Venn diagram

Which other brands have a similar target market?

About Our OLIVES Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.