OLIVES Consumer Insights

Who buys OLIVES?

A OLIVES consumer is generally very high income, Caucasian, and older age. OLIVES consumers are more likely to purchase OLIVES during larger pantry stocking trips. Brands such as Taylor Farms, Smart Balance, and Vlasic also tend to be purchased in the same trip. See sample consumer insights data below.

OLIVES Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.28
% of Basket $ (median)
4.1%
Total Basket $ (median)
$80.06

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

OLIVES Consumer Demographics

demographic
index
Female
101
Male
91
<24
91
25-34
90
35-44
99
45-54
109
55-64
114
65+
113
African American
65
Asian
76
Caucasian
106
Hispanic
87
demographic
index
Has Kids
98
No Kids
105
- $20k
69
$20k-40k
90
$40k-60k
96
$60k-80k
98
$80k-100k
111
$100k-125k
106
$125k +
124
No College
87
College
102
Adv. Degree
106

Understand OLIVES Consumer Behavior

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OLIVES Basket Affinity & Size

brand
basket affinity
Taylor Farms 7.4x
Smart Balance 6.3x
Vlasic 4.6x
Oroweat 4.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
463

Where is OLIVES Purchased?

channels
index
Beauty
5
Club
193
Dollar
26
Drug
4
Food
72
Gas & Convenience
12
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.4x
Oroweat 1.4x
Nabisco Triscuit 1.3x
Bertolli 1.3x

How Did They Pay?

method
index
Cash
79
Credit
108
Debit
109
Food Stamps
67

When is OLIVES Purchased?

day of week
Sun
16.5%
Mon
12.8%
Tue
12.9%
Wed
13.1%
Thu
11.9%
Fri
15.3%
Sat
17.6%
time of day
Morning
14.4%
Noon
19.7%
Afternoon
35.7%
Evening
25.5%
Late
4.7%

About Our OLIVES Consumer Insights

How do we know who buys OLIVES? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the OLIVES consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.