Olivia's Organics Consumer Insights

Who buys Olivia's Organics?

A Olivia's Organics consumer is generally very high income, Caucasian, and older age. Olivia's Organics consumers are more likely to purchase Olivia's Organics during larger pantry stocking trips. Brands such as Perdue, Goya, and Utz also tend to be purchased in the same trip. Sample consumer insights data below.

Olivia's Organics Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
4.9%
Total Basket $ (median)
$82.17

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Olivia's Organics Consumer Demographics

demographic
index
Female
99
Male
114
<24
92
25-34
91
35-44
105
45-54
100
55-64
110
65+
90
African American
40
Asian
106
Caucasian
109
Hispanic
42
demographic
index
Has Kids
85
No Kids
133
- $20k
63
$20k-40k
51
$40k-60k
79
$60k-80k
80
$80k-100k
114
$100k-125k
169
$125k +
173
No College
63
College
94
Adv. Degree
174

Understand Olivia's Organics Consumer Behavior

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Olivia's Organics Basket Affinity & Size

brand
basket affinity
Perdue 15.9x
Goya 15.3x
Utz 9.7x
Chobani 9.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
496

Where is Olivia's Organics Purchased?

channels
index
Beauty
173
Club
2
Drug
1
Food
293
Gas & Convenience
6
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.9x
Goya 2.5x
Utz 2.5x
Smart Balance 2.3x

How Did They Pay?

method
index
Cash
105
Credit
142
Debit
69
Food Stamps
31

When is Olivia's Organics Purchased?

day of week
Sun
22.3%
Mon
15.7%
Tue
12.8%
Wed
10.0%
Thu
10.4%
Fri
12.7%
Sat
16.2%
time of day
Morning
16.1%
Noon
17.7%
Afternoon
34.8%
Evening
26.3%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Olivia's Organics consumers purchase?

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Why do Olivia's Organics consumers try new brands?

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Where do Olivia's Organics consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Olivia's Organics Target Market

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Who actually buys Olivia's Organics? Do these consumers match the intended target market of Olivia's Organics?

Thought bubble

What motivates the target market to purchase Olivia's Organics?

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What other target market should Olivia's Organics look at?

venn diagram

Which other brands have a similar target market?

About Our Olivia's Organics Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.