Olivio Consumer Insights

Who buys Olivio? A Olivio consumer is generally higher income, Caucasian, and senior age. Olivio consumers are more likely to purchase Olivio during larger pantry stocking trips. Brands such as Smart Balance, Perdue, and Arnold also tend to be purchased in the same trip. Sample consumer insights data below.

Olivio Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.19
% of Basket $ (median)
3.6%
Total Basket $ (median)
$61.29

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Olivio Consumer Demographics

demographic
index
Female
96
Male
144
<24
67
25-34
81
35-44
95
45-54
113
55-64
138
65+
193
African American
64
Asian
58
Caucasian
110
Hispanic
74
demographic
index
Has Kids
86
No Kids
131
- $20k
58
$20k-40k
91
$40k-60k
97
$60k-80k
86
$80k-100k
108
$100k-125k
152
$125k +
107
No College
92
College
92
Adv. Degree
149

Understand Olivio Consumer Behavior

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Olivio Basket Affinity & Size

brand
basket affinity
Smart Balance 7.7x
Perdue 6.2x
Arnold 5.6x
Goya 5.6x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
481

Where is Olivio Purchased?

channels
index
Dollar
2
Drug
10
Food
225
Gas & Convenience
5
Mass
51
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 2.4x
Utz 1.9x
Perdue 1.8x
Arnold 1.7x

How Did They Pay?

method
index
Cash
105
Credit
134
Debit
70
Food Stamps
68

When is Olivio Purchased?

day of week
Sun
19.1%
Mon
14.0%
Tue
12.4%
Wed
13.1%
Thu
10.9%
Fri
13.9%
Sat
16.6%
time of day
Morning
14.5%
Noon
17.7%
Afternoon
35.0%
Evening
26.8%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Olivio consumers purchase?

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Why do Olivio consumers try new brands?

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Where do Olivio consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Olivio Target Market

Arrow and target

Who actually buys Olivio? Do these consumers match the intended target market of Olivio?

Thought bubble

What motivates the target market to purchase Olivio?

magnifying glass

What other target market should Olivio look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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