Olivio Consumer Insights

Who buys Olivio?

A Olivio consumer is generally higher income, Caucasian, and senior age. Olivio consumers are more likely to purchase Olivio during larger pantry stocking trips. Brands such as Smart Balance, Perdue, and Arnold also tend to be purchased in the same trip. See sample consumer insights data below.

Olivio Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.19
% of Basket $ (median)
3.6%
Total Basket $ (median)
$61.29

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Olivio Consumer Demographics

demographic
index
Female
96
Male
144
<24
67
25-34
81
35-44
95
45-54
113
55-64
138
65+
193
African American
64
Asian
58
Caucasian
110
Hispanic
74
demographic
index
Has Kids
86
No Kids
131
- $20k
58
$20k-40k
91
$40k-60k
97
$60k-80k
86
$80k-100k
108
$100k-125k
152
$125k +
107
No College
92
College
92
Adv. Degree
149

Understand Olivio Consumer Behavior

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Olivio Basket Affinity & Size

brand
basket affinity
Smart Balance 7.7x
Perdue 6.2x
Arnold 5.6x
Goya 5.6x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
481

Where is Olivio Purchased?

channels
index
Dollar
2
Drug
10
Food
225
Gas & Convenience
5
Mass
51
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 2.4x
Utz 1.9x
Perdue 1.8x
Arnold 1.7x

How Did They Pay?

method
index
Cash
105
Credit
134
Debit
70
Food Stamps
68

When is Olivio Purchased?

day of week
Sun
19.1%
Mon
14.0%
Tue
12.4%
Wed
13.1%
Thu
10.9%
Fri
13.9%
Sat
16.6%
time of day
Morning
14.5%
Noon
17.7%
Afternoon
35.0%
Evening
26.8%
Late
6.1%

About Our Olivio Consumer Insights

How do we know who buys Olivio? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Olivio consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.