On The Border Consumer Insights

Who buys On The Border? A On The Border consumer is generally slightly higher income, Caucasian, and upper middle age. On The Border consumers are more likely to purchase On The Border during larger pantry stocking trips. Brands such as Taylor Farms, Ro-Tel, and Generic Pma also tend to be purchased in the same trip. Sample consumer insights data below.

On The Border Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.2%
Total Basket $ (median)
$71.44

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

On The Border Consumer Demographics

demographic
index
Female
101
Male
93
<24
86
25-34
86
35-44
103
45-54
117
55-64
97
65+
85
African American
65
Asian
50
Caucasian
109
Hispanic
80
demographic
index
Has Kids
103
No Kids
94
- $20k
68
$20k-40k
90
$40k-60k
98
$60k-80k
108
$80k-100k
123
$100k-125k
105
$125k +
96
No College
88
College
102
Adv. Degree
103

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On The Border Basket Affinity & Size

brand
basket affinity
Taylor Farms 7.7x
Ro-Tel 7.7x
Generic Pma 5.6x
Old El Paso 5.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
405

Where is On The Border Purchased?

channels
index
Club
300
Dollar
1
Drug
8
Food
52
Gas & Convenience
6
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.5x
Farmers Market 1.5x
Taylor Farms 1.4x
Sweet Baby Ray's 1.3x

How Did They Pay?

method
index
Cash
77
Credit
101
Debit
115
Food Stamps
86

When is On The Border Purchased?

day of week
Sun
17.0%
Mon
11.9%
Tue
11.1%
Wed
11.1%
Thu
12.0%
Fri
16.5%
Sat
20.3%
time of day
Morning
13.8%
Noon
17.7%
Afternoon
36.3%
Evening
27.6%
Late
4.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do On The Border consumers purchase?

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Why do On The Border consumers try new brands?

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Where do On The Border consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the On The Border Target Market

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Who actually buys On The Border? Do these consumers match the intended target market of On The Border?

Thought bubble

What motivates the target market to purchase On The Border?

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What other target market should On The Border look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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