On The Border Consumer Insights

Who buys On The Border?

A On The Border consumer is generally slightly higher income, Caucasian, and upper middle age. On The Border consumers are more likely to purchase On The Border during larger pantry stocking trips. Brands such as Taylor Farms, Ro-Tel, and Generic Pma also tend to be purchased in the same trip. See sample consumer insights data below.

On The Border Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.2%
Total Basket $ (median)
$71.44

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

On The Border Consumer Demographics

demographic
index
Female
101
Male
93
<24
86
25-34
86
35-44
103
45-54
117
55-64
97
65+
85
African American
65
Asian
50
Caucasian
109
Hispanic
80
demographic
index
Has Kids
103
No Kids
94
- $20k
68
$20k-40k
90
$40k-60k
98
$60k-80k
108
$80k-100k
123
$100k-125k
105
$125k +
96
No College
88
College
102
Adv. Degree
103

Understand On The Border Consumer Behavior

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On The Border Basket Affinity & Size

brand
basket affinity
Taylor Farms 7.7x
Ro-Tel 7.7x
Generic Pma 5.6x
Old El Paso 5.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
405

Where is On The Border Purchased?

channels
index
Club
300
Dollar
1
Drug
8
Food
52
Gas & Convenience
6
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.5x
Farmers Market 1.5x
Taylor Farms 1.4x
Sweet Baby Ray's 1.3x

How Did They Pay?

method
index
Cash
77
Credit
101
Debit
115
Food Stamps
86

When is On The Border Purchased?

day of week
Sun
17.0%
Mon
11.9%
Tue
11.1%
Wed
11.1%
Thu
12.0%
Fri
16.5%
Sat
20.3%
time of day
Morning
13.8%
Noon
17.7%
Afternoon
36.3%
Evening
27.6%
Late
4.7%

About Our On The Border Consumer Insights

How do we know who buys On The Border? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the On The Border consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.